Phoenix, AZ (PRWEB) May 09, 2012
SyCara, a leading SEO Tool, announced an update to its platform in which universal search results have been updated to provide advanced analysis and streamlined keyword targeting. This update separates universal search results into its own dashboard to provide one of the industry’s most comprehensive universal search functions, enabling multi-channel keyword targeting across search categories such as blogs, products (shopping), images, maps, videos, local and news.
The expansion of the universal report function includes the ability to filter by ranking report, keyword group, keywords, search volume type and grouping. Using the new grouping function, the user can now toggle between universal result type (product, image, etc.) or by individual search engine. Users can also track competitor rankings across multiple engines and categories.
“We know that search results are being driven by activity from multiple online channels,” said Jen Dorre, COO of SyCara. “The updated release of SyCara Universal Ranking provides users with advanced insights on their multi-channel marketing strategy in a single, simplified platform.”
SyCara’s universal search feature is accompanied by advanced local ranking and social media reporting capabilities. SyCara’s first-to-market local ranking reports tracks SEO and social media performance across multiple search engines with geographic search parameters. SyCara Social Insights analyzes social media performance across 180 million social blogs, forums, groups and networks.
SyCara also updated its paid search functionality. Paid search results now reflect SERP display ads to organize results by page and position of ad group. SyCara’s simultaneous comparison of organic, paid and universal search results improves SEO strategy and ROI from online marketing activities.
SyCara has developed an SEO Tool that caters to agencies and enterprise SEO customers. The SyCara tool automates SEO management tasks and delivers actionable insights to guide search marketing professionals. SyCara’s tool enables users to simply and effectively accomplish workflow management, SEO monitoring, reporting and project management. Using SyCara's prioritized, actionable plans, SEO professionals are empowered to achieve a higher level of efficiency and ROI.
SyCara is a portfolio company of Tallwave, a venture accelerator and management company. SyCara is based in Phoenix, Arizona. For more information about SyCara, go to http://www.sycara.com or call 855-479-2272.