Allen Interactions to Have a Large Presence at the ASTD International Conference & Expo

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Minneapolis-based custom e-learning and blended learning solutions provider, Allen Interactions, will showcase the upcoming features from its new cloud-based authoring platform, ZebraZapps, and Michael Allen will present a next-generation approach to learning product development from his upcoming book, Leaving ADDIE for SAM. Both will take place at ASTD’s International Conference and Exposition, this week, May 7-9, in Denver, Colorado.

Allen Interactions

Held each spring, the ASTD International Conference and Exposition welcomes approximately 8,000 workplace learning and development professionals from more than 70 countries. These professionals manage all aspects of learning in their organizations. From CEO to specialist, from dean to student, ASTD 2012 will welcome people from across the globe.

Allen Interactions kicks off the conference on Friday, May 4, facilitating two of ASTD’s preconference certificate programs. The two-day ASTD e-Learning Instructional Design Certificate Program helps participants develop individualized, meaningful and memorable e-learning experiences that motivate learners to change their behavior. The other preconference certificate program is ASTD’s Advanced e-Learning Instructional Design Certificate which helps participants design effective learning experiences by blending in proven behavior-change principles.

Speaking Session: Leaving the Addie Model Behind
Michael Allen, chairman & CEO, Allen Interactions, will present Leaving the ADDIE Model Behind, based on his upcoming book Leaving ADDIE for SAM. Analysis, design, development, implementation, and evaluation (ADDIE) have been recognized as the steps to use when developing learning experiences whether on-line, with an instructor, or using other modalities. While there have been many adaptations of ADDIE over the years, few have taken into account today’s tools, challenges, and opportunities. This session presents the successive approximation model (SAM) as a next-generation approach that uses time and other resources more effectively to produce more creative and engaging e-learning.

ZebraZapps — The Authoring Tool That’s Changing Everything
Allen Interactions’ passion for fun and effective learning experiences has led to the development of a new cloud-based authoring platform, ZebraZapps. Christopher Allen, product marketing manager, will be showing some of the new features of ZebraZapps as well as demonstrating how to use this platform to create effective e-learning that uses context, challenge, activity and feedback to help bring real performance change to your business.

Allen Interactions is currently offering a no-obligation 60-day free trial of ZebraZapps, so users can begin creating applications easily without sacrificing interactivity, media, or logic. At the end of the 60-day trial, subscriptions start at only $8.99 a month.

About Allen Interactions
Allen Interactions is an internationally-acclaimed company focused on improving performance through powerful learning experiences. For nearly 20 years, Allen Interactions has designed and developed custom e-learning and blended learning solutions to address the widely varied performance goals of the world’s leading organizations. With deep experience and expertise in instructional design, technology, creativity, process, and project management, Allen Interactions consistently achieves positive business impact. In addition to its service offerings, in 2011, Allen Interactions launched a revolutionary authoring and publishing platform, ZebraZapps, which allows developers and non-programmers to create rich interactive media applications easily and quickly, as well as share, publish, and sell objects or entire applications. For more information visit:

About ASTD
ASTD (American Society for Training & Development) is the world’s largest association dedicated to workplace learning and performance professionals. ASTD’s members come from more than 100 countries and connect locally in more than 130 U.S. chapters and with more than 30 international partners. Members work in thousands of organizations of all sizes, in government, as independent consultants, and suppliers.

ASTD started in 1943. In recent years, ASTD has widened the profession’s focus to link learning and performance to individual and organizational results, and is a sought-after voice on critical public policy issues. For more information visit:

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Carrie Zens

Brittany Dengerud
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