SmartMune™ Transitions into Spring & Summer as New and Intelligent Seasonal Immune System Support

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SmartMune (http://www.smartmune.com), a dietary supplement to enhance immune function, launches a TV spot about the benefits of immune system support during Spring & Summer

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As people become more active with the coming of warmer months, SmartMune serves as the perfect supplement to their general health and well-being and provides that extra boost allowing them to enjoy the outdoor weather.

SmartMune™, an all-natural supplement that is clinically proven to nourish the immune system for more energy and overall wellness, will be launching its new Direct Response media campaign on May 7, 2012. These commercials will highlight SmartMune’s benefits during the Spring and Summer seasons when people are more prone to allergen exposure, focusing on the product’s benefits for both mothers and baby boomers.

During the warm months of Spring and Summer, people tend to spend more time outside, thus exposing themselves to the allergens, pollution, and other elements in the air. Mothers can especially benefit from SmartMune at this time, when they are more susceptible to the changes that these seasons bring. The busy lives of on-the-go mothers can often leave them feeling run down and tired; SmartMune is a small addition to their busy lives that can make a noticeable difference in their health and keep them feeling energized and productive, regardless of environmental challenges.    

SmartMune is also perfect for baby boomers during Spring and Summer months. The baby boomer population, age 50 and older, will represent about 45% of the U.S. population in 2015, according to the AARP. With the weather being more inconsistent than ever, individuals born during the baby boomer era need to protect themselves from the ever-changing environment. SmartMune helps to successfully strengthen a body’s key immune responses, which is especially necessary for adults as the development of their necessary immune cells begin to decline as they age.

“SmartMune, with its active ingredient Wellmune WGP®, was created to mobilize immune cells to protect individuals against the harmful effects of day to day activities. This includes spring and summer pollution when allergens are most present in the air,” said Don Cox, senior vice president of research and development for Biothera, the developer of Wellmune WGP®. “As people become more active with the coming of warmer months, SmartMune serves as the perfect supplement to their general health and well-being and provides that extra boost allowing them to enjoy the outdoor weather.”

These short-form commercials, featuring world renowned nutritional biochemist Dr. Shawn Talbott, will first air May 7 through May 12. Consumers can tune in to see testimonials, and learn more about how SmartMune safely primes the immune system, for better health year-round.

About SmartMune™
SmartMune is a natural supplement whose active ingredient Wellmune WGP is clinically proven to safely strengthen your body’s key immune responses. SmartMune activates billions of innate immune cells that are part of the body’s natural defenses, to prime the immune defenses without over stimulating the immune system. This unique ingredient’s patented, year-round protection is the culmination of more than $300 million in research with leading university and government institutions. Clinical studies demonstrate that the active ingredient in SmartMune strengthens the function of key immune cells, maintains energy, vitality and mental clarity, and activates key immune cells to protect against the harmful effects of stress.

Additional wellness products include: SmartMune Extra Strength, SmartMune Stress Relief with Relora, SmartMune for Kids and SmartMune Anti-Aging Moisturizing Cream. For more information, visit: http://www.SmartMune.com.

About Wellmune WGP®
Wellmune WGP® is a natural carbohydrate that is clinically proven to strengthen key immune cells that keep the body healthy. This unique food, beverage and supplement ingredient is Generally Recognized as Safe (GRAS) under U.S. FDA regulations. It is also patented, Kosher, Halal, non-allergenic and free of genetically modified organisms. This award-winning ingredient is a product of Biothera, a U.S. biotechnology company dedicated to improving immune health.
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