Marketing Mavericks Unveil Latest Mischief

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Cutting-Edge Content for Innovative Grocery Service

Mischievious Studios recently launched the first episode of “The Culhaney Chronicles” (, a branded web series produced for the online grocery shopping and delivery service The campaign comes in the wake of the viral video company’s hilarious parody of Justin Bieber’s “Boyfriend,” which went viral last month.

Over the next two months, Mischievious Studios will roll out a total of 20 episodes of “The Culhaney Chronicles,” culminating in the season finale on Thursday, June 28th, 2012. The web series will follow the fictitious Culhaney brothers as they embark on an intrepid cross-country RV race. The innovative campaign will utilize multiple marketing platforms, which will include: social media, alternate reality, live chatter, external channels, merchandizing, contests, and character vlogs.

Companies seeking to reach their targeted demographic are working with Mischievious Studios, who is currently causing notice in the industry for their successful use of comedy, character development and engaging storylines to bring brand messaging to the forefront of consumer attention. Their recent “Boyfriend” parody, an ad for top mobile app company Smule, garnered the marketing mavericks over 1 million views on YouTube in just under 2 weeks, as well as Twitter and Facebook posts about the video from Justin Bieber himself to his more than 60 million fans.

For more information on Mischievious Studios and “The Culhaney Chronicles,” please visit:

About Mischievious Studios
Mischievious Studios is a cutting-edge marketing agency whose clients include such iconic brands as Intel, Dannon and Clinique. In today’s ever increasing world of complex advertising methods, these next-generation marketing mavericks are aggressively and expertly assisting their clientele to thrive in a environment utterly saturated with attempts to rob the attention of an often already jaded audience. While many firms resort to a frenzied vie for consumer awareness, Mischievous Studios – with its arsenal of production resources, innovative ideas and character-driven entertainment concepts – deliberately engages the target demographic and precisely shapes the perception and recognition of each campaign’s beneficiary.

The creative forces behind Mischievious Studios are: President & CEO Christiano Covino, Chief Operating Officer Nick Lane, and Creative Director Ryan Smale.

Media Contact:
Marlan Willardson, MWPR
(310) 701-3350

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