This engaging resource tells of (the author’s) anxiety in the early days and the importance of preparation and determination.
MADISON, Wis. –
(PRWEB) May 17, 2012 -- Owning a business can be rewarding, profitable and thrilling, but it also can be lonely, uncertain and difficult. In this new book, a young entrepreneur shares information about owning a business that can’t be found in a textbook or classroom, elaborating on the emotional side to being one’s own boss. Using a touch of humor, Matthew McManus offers realistic advice on how to keep from being overwhelmed by the emotional rollercoaster of business ownership.
“Business Between the Lines” features concise chapters with lessons that apply to the real world, not just theories. Topics include being careful, preparing for sacrifice, spending money to make money, finding talent, capitalizing on change anticipating obstacles, the important of listening and keeping it simple. McManus, who started a successful T-shirt business while still in high school, shares what he’s learned during growing pains of his business and college courses. This engaging resource tells of his anxiety in the early days and the importance of preparation and determination.
McManus gives examples of simple things that can make a difference, such as including a small pin or sticker with orders of T-shirts that boosted customer appreciation for his products or treating a supplier with kindness. He also cautions business owners to listen to their gut – if it sounds too good to be true, it probably is. The easy-to-follow suggestions and acknowledgement of all the feelings involved in running a business provide a guide for anyone interested in starting a business.
Author Matthew McManus is pursuing a double major in marketing and management at the University of Wisconsin-Madison. He also owns Check Your Six, a clothing company he started four years ago at his parents’ house. McManus’ company has grown to have sales in 50 states and 14 countries, distributed online by the industry’s largest retailer. T-Shirt Magazine hailed the brand as the No. 1 T-shirt in 2011, and it’s been featured in other magazines and publications.
For additional information, please visit http://www.matthewmcmanusbooks.com.
Business Between the Lines: The Side of Owning a Business You Won’t Find in a Textbook
Dog Ear Publishing
ISBN: 978-1-4575-1085-4 138 pages $12.99 US
Available at Ingram, Amazon.com, Barnes & Noble and fine bookstores everywhere.
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