New Release Guides Entrepreneurs through Emotions of Owning a Business; Book by Matthew McManus

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A young entrepreneur provides advice on the highs and lows of owning a business in this down-to-earth new release from Dog Ear Publishing.

Dog Ear Publishing releases “Business Between the Lines: The Side of Owning a Business You Won’t Find in a Textbook” by Matthew McManus.

This engaging resource tells of (the author’s) anxiety in the early days and the importance of preparation and determination.

(PRWEB) May 17, 2012 -- Owning a business can be rewarding, profitable and thrilling, but it also can be lonely, uncertain and difficult. In this new book, a young entrepreneur shares information about owning a business that can’t be found in a textbook or classroom, elaborating on the emotional side to being one’s own boss. Using a touch of humor, Matthew McManus offers realistic advice on how to keep from being overwhelmed by the emotional rollercoaster of business ownership.
“Business Between the Lines” features concise chapters with lessons that apply to the real world, not just theories. Topics include being careful, preparing for sacrifice, spending money to make money, finding talent, capitalizing on change anticipating obstacles, the important of listening and keeping it simple. McManus, who started a successful T-shirt business while still in high school, shares what he’s learned during growing pains of his business and college courses. This engaging resource tells of his anxiety in the early days and the importance of preparation and determination.
McManus gives examples of simple things that can make a difference, such as including a small pin or sticker with orders of T-shirts that boosted customer appreciation for his products or treating a supplier with kindness. He also cautions business owners to listen to their gut – if it sounds too good to be true, it probably is. The easy-to-follow suggestions and acknowledgement of all the feelings involved in running a business provide a guide for anyone interested in starting a business.
Author Matthew McManus is pursuing a double major in marketing and management at the University of Wisconsin-Madison. He also owns Check Your Six, a clothing company he started four years ago at his parents’ house. McManus’ company has grown to have sales in 50 states and 14 countries, distributed online by the industry’s largest retailer. T-Shirt Magazine hailed the brand as the No. 1 T-shirt in 2011, and it’s been featured in other magazines and publications.
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Business Between the Lines: The Side of Owning a Business You Won’t Find in a Textbook
Matthew McManus
Dog Ear Publishing
ISBN: 978-1-4575-1085-4            138 pages                 $12.99 US

Available at Ingram,, Barnes & Noble and fine bookstores everywhere.

About Dog Ear Publishing, LLC
Dog Ear Publishing offers completely customized self-publishing services for independent authors. We provide cost-effective, fast, and highly profitable services to publish and distribute independently published books. Our book publishing and distribution services reach worldwide. Dog Ear authors retain all rights and complete creative control throughout the entire self-publishing process. Self-publishing services are available globally at
and from our offices in Indianapolis.
Dog Ear Publishing – self-publishing that actually makes sense.

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