EasyAsk Named "Cool Vendor" by Leading Analyst Firm

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Quiri – EasyAsk’s Apple Siri-like mobile application for corporate data – combining Voice and NLP provides paradigm shift in usability, mobility and profitability

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We are 100 percent focused on delivering industry-leading natural language technologies – empowering business users and e-commerce shoppers alike – and consider our inclusion in the Cool Vendor report by Gartner confirmation of our mission

EasyAsk, the leader in natural language technology and solutions, today proudly announces that it has been included in the list of "Cool Vendors" in the Cool Vendors in Analytics and Business Intelligence, 2012* report by Gartner, Inc.

According to the report, “the market for BI and analytic applications continues to grow more active with innovative solutions that include natural language query, delivering analytics to mobile devices, building hybrid analytic solutions that integrate content and leveraging social techniques to build better algorithms.” The report further indicates that “most BI platform vendors are busy trying to build a better slicing-and-dicing machine, yet ignoring the whole new user experience and wider user base that natural language query capabilities could open up for them.”

“We view Gartner’s inclusion of EasyAsk as a Cool Vendors clear recognition that natural language is a strong, viable platform for application development by companies focused on deploying leading edge technology,” said Craig Bassin, CEO of EasyAsk. “With IBM taking a strong position in their very visible launch of Watson, natural language is now mainstream and with Siri’s launch, Apple led the way in spearheading a paradigm shift in the way users interact with smartphones. We are 100 percent focused on delivering industry-leading natural language technologies – empowering business users and e-commerce shoppers alike – and consider our inclusion in the Cool Vendor report by Gartner confirmation of our mission to enable customers to unlock the power of information to improve business performance. With EasyAsk Quiri, we will deliver a truly revolutionary product that will change the face of the BI and analytics industry and further enhance our market position.”

EasyAsk has dramatically expanded its solution footprint and customer reach in the past 12 months through direct sales and new partnerships with IBM Big Insights, SugarCRM and expanded relationships with Infor and NetSuite. Over 300 companies now rely on EasyAsk technologies to improve search and information access.

EasyAsk Quiri provides the optimal mobile experience, utilizing patent-pending technology to engage users – making them more productive and putting the right information in their hands anywhere. For a video demonstration of Quiri for sales, click here or go to (http://www.youtube.com/watch?v=NFop1jU7a_g).

Quiri offers users Siri-like built-in speech recognition and natural language processing, allowing users to conveniently speak their business questions and get immediate answers to business questions. Users tap a microphone button, speak a request and Quiri retrieves the answer from existing corporate data.

EasyAsk eCommerce search and merchandising software – available on-premise or as a service (SaaS) – leads the industry in customer conversion by providing the right products on the first page, every time. EaysAsk’s natural language technology offers superior capabilities, including, highly descriptive search phrases, powerful automatic features such as relaxation, spell correction and more to virtually eliminate the “no results” page. EasyAsk also provides integrated faceted navigation, easy to use merchandising tools which enables non-technical users to create powerful promotions, cross-sell, up-sell and advanced analytics that identify trends in shopping behavior, brand experience and more provide pinpoint advice to merchandising teams to create a finely tuned shopping experiences.

*Gartner “Cool Vendors in Analytics and Business Intelligence, 2012” by Bill Gassman, Douglas Laney, Andreas Bitterer, David Newman, Rita L. Sallam, James Richardson, 27 April 2012.

About EasyAsk
EasyAsk is radically changing the speed and ease of how people find information through the company’s ground-breaking natural language search software. EasyAsk software products go far beyond traditional search, allowing users to simply ask questions in plain English and receive highly tuned results on demand. The EasyAsk eCommerce Edition uses this unique technology to deliver an industry leading website search, navigation and merchandising solutions that boosts online revenue through increased conversion rates, better customer experience and agile merchandising. EasyAsk Quiri & Business Edition revolutionize enterprise decision-making, moving beyond traditional business intelligence solutions with easy, low-cost deployment and a unique natural language interface that extends access to information anywhere in the organization.

Based in Burlington, Massachusetts, EasyAsk has long been a leader in natural language information analysis and delivery software. Customers such as Coldwater Creek, Lands End, Lillian Vernon, Aramark, TruValue, Siemens, Hartford Hospital, Ceridian, JoAnn Fabrics and Harbor Freight Tools rely on the EasyAsk software products to run their business and e-commerce operations daily. For more information, please visit http://www.easyask.com.

Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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