ALDELPHI, MD (PRWEB) May 08, 2012
Shea Radiance is pleased to announce Creative Director Funlayo Alabi has been selected as a 2012 Top 100 Minority Business Award winner. The award ceremony was held on May 4th at an evening reception in Adelphi, MD. Funlayo and her husband Shola founded Shea Radiance. After trying and failing to find a product on the market to help their two sons skin problems, they turned to shea butter and created a shea butter based remedy for their sons severe eczema and dry skin problems.
Shea butter has long been renowned as a miracle product and the Alabi’s found that the praise was deserved as their son’s skin improved with use. Soon after the Alabi’s began experimenting with mixing the shea butter with other natural botanicals and emollients like jojoba and aloe vera. Friends and family began asking the Alabi’s to share and encouraged them to sell the product. Funlayo and Shola named the business Shea Radiance and started to sell at farmers markets and community events.
Shea Radiance has grown from a home-based upstart to a thriving manufacturing business with corporate headquarters in Columbia, MD and stocked on store shelves worldwide including at exclusive beauty salons and spas like the Turf Valley Spa in Ellicott City Maryland, L'Auberge de Sedona Spa in Sedona Arizona, Old Edwards inn, in the Blue Mountains of North Carolina and Kabuki Springs in San Francisco and retailers like Whole Foods Markets.
In 2010, Shea Radiance won an Innovative Green Packaging Award for its sustainable packaging and introduced Hair and Spa lines in November 2011. In February 2012, Shea Radiance was the celebrity beauty sponsor at Korto Momolu and Simone Smith’s New York Fashion Week show which featured beauty personalities, experts and celebrities like Heidi Klum and LL Cool J. Shea Radiance has made a commitment to being a socially responsible business that uses earth-friendly packaging and helps to improve its source community by redirecting 10% of all proceeds to AGRIWA, a group of women’s shea butter production co-operatives in Ghana and Nigeria. Most-importantly, Shea Radiance delivers exceptionally luxurious beauty and customer service to its loyal customers.
About Shea Radiance
Shea Radiance is a Columbia, MD based shea butter beauty brand founded in 2005. The brand’s three lines are Shea Radiance Body, Shea Radiance Hair and Shea Radiance Spa - which are carried worldwide. Shea Radiance has been featured in Skin Magazine, Beauty Packaging and Refinery 29.