UK online shopping more popular than ever - despite economic crisis

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The UK’s industry association for e-retailing, Interactive Media in Retail Group (IMRG) recently announced figures showing that despite the global economic downturn, online shopping in the UK is up 16% from last year. This is inline with Milan Direct's results, which has seen record growth since its expansion to UK.

Online retail stores have become a true win win situation for savvy shoppers

The UK’s industry association for e-retailing, Interactive Media in Retail Group (IMRG) recently announced figures showing that despite the global economic downturn, online shopping in the UK is up 16% from last year. This is inline with Milan Direct's results which has seen record growth since its expansion to UK.

According to the same group, the UK is currently Europe’s leading e-retail economy with sales estimated at £68.2 billion in 2011. With an estimated 37 million online shoppers, e-retailing now accounts for 17% of all retail sales in the UK.

While the figures are no doubt pleasing to online retailers, the results themselves did not come as a surprise to the UK’s newest online furniture retailer, Milan Direct.

Trading solely online, Milan Direct offers UK shoppers an attractive alternative to traditional furniture shopping. Specialising in the sale of high quality, yet affordable reproduction furniture, a virtual store provides the company with the perfect selling platform according to managing director, Dean Ramler.

Mr Ramler explained many shoppers are increasingly favouring online shopping due to its clear benefits of ease, competiveness and affordability.

“Online shopping is quick, fast, simple and most importantly – cheap. With online stores shoppers can quickly compare products and prices, finding the best deals in probably the same time it would take to travel to just one physical retail store.

“And while initially some people may have had concerns about the quality of online products, review websites and the ‘virtual word-of-mouth’ mean retailers must be able to back up any claims they make about their products

“Online retail stores have become a true win win situation for savvy shoppers,” said Mr Ramler.

And it seems the winning situation is extending to those retailers smart enough to ignore the naysayers in the early days of online shopping.

“When Milan Direct began, people didn’t hold back in sharing their opinion of online shopping. Countless times we were told no one would ever buy furniture online. However with shopping trends in the UK, such as those recently reported, online retailers and consumers have clearly proved the critics wrong.

“It’s not that surprising really, when you’re offering quality products, at great prices, with a full money back guarantee people are more than happy to give online shopping a go – regardless of whether they’re shopping for furniture or not.”

“It’s our aim to make designer living a reality for everyone in the UK. Whether you’re shopping for shaggy rugs, normal rugs, office chairs or sofas, there’s a quality Milan Direct reproduction designer piece to match.”

“With just a few clicks of the mouse your stylish new shag rug can be on it’s way to your door in a matter of days,” said Mr Ramler.

The Milan Direct range offers premium-end reproductions of modern-retro designs. The company offers fast delivery across the UK and includes a 7-day money back guarantee on all purchases.

Visit Milan Direct website to see the full range of products.

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