Midlands Based University Selects Branding Agency from Marketing Quotes to Help Reduce Overheads

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A Midlands based university has selected a new branding agency from the Marketing Quotes system to help with a cost reduction program. The branding agency will be helping to maintain and develop the university website along with corporate brochures and campus literature which should reduce the costs to the universities marketing department.

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As part of the university cost saving program, we were told to look and outsource whatever we could to reduce costs.

Branding and design are essential in the education sector, however as many public sector bodies are told to cut costs, marketing is an area that can be outsourced rather than being kept in house. This is why a Midlands based university approach Marketing Quotes, as they were looking to outsource much of their website design and graphics marketing to an agency rather than keeping it in house.

A spokesperson from the university commented 'as part of the university cost saving program, we were told to look and outsource whatever we could to reduce costs without damaging the marketing of the university. Unfortunately this move will mean loosing full time members of staff, however we cannot employ people just for the sake of keeping them in a job. The branding agency we have selected has a lot of experience in marketing for education, so we are confident that the message we are sending will be continued if not improved.'

Anne Richards (who works for Marketing Quotes) added 'we have found that a lot of companies are looking at reducing their costs, and outsourcing marketing is a great cost saver. There is the downside of adding to the UK unemployment, but as they said, there is no point employing people just to keep them in a job, if cost savings need to be found, then cuts need to be made.'

About Marketing Quotes - Marketing Quotes is a free service to UK businesses and institutions, to help them reduce their marketing costs and find local experienced marketing companies.

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David Blackburn

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