London, England (PRWEB) May 09, 2012
The Langham, London is proud to announce its latest collaboration with celebrated British luxury goods brand Asprey in honor of the Queen’s Diamond Jubilee. The partnership celebrates Asprey’s elegant design and Royal heritage alongside The Langham’s illustrious past as Europe's first 'Grand Hotel' and the birthplace of the afternoon tea tradition over 140 years ago. Award-winning Head Pastry Chef Cherish Finden has created a selection of irresistible treats, inspired by Asprey’s exquisite jewellery collection.
Served in Palm Court, these two prestigious British brands have come together for the first time to offer an exclusive take on the traditional afternoon tea. Featuring imaginatively hand-crafted creations, the Asprey Diamond Jubilee Tea will reflect the Asprey aesthetic. The signature and iconic purple is a prominent color and inspiration for the pastries has been drawn from Asprey jewellery designs, including the Daisy Heritage, Woodland and classic collections.
The pastries and cakes represent Cherish Finden’s interpretation of the Asprey jewellery. The afternoon tea includes items such as a blueberry and bilberry battenburg, purple jasmine with apricot and a praline truffle.
Established in 1781 as a purveyor of the finest British luxury goods, Asprey has become a name synonymous with unsurpassed quality, craftsmanship and design. Asprey has a long standing heritage in jewellery design and fine craftmanship, creating unique and magnificent jewels over many generations. The jewellery workshop, situated above the flagship Bond Street store, is still in operation today, creating timeless jewels and also offers an unrivalled bespoke service.
A true showpiece, the Asprey Diamond Jubilee Tea will be available from April 21 until October 2012 in the hotel’s glittering centerpiece, Palm Court, and offers the ultimate indulgence. The collaboration will run throughout the Queen’s Jubilee to celebrate 60 years of her reign.
The Asprey Diamond Jubilee Afternoon Tea is priced at £49.00 per person, including VAT.
Nick Barrington Wells
The Langham, London
44 (0) 207 973 7515
Werner Public Relations, Inc.
About The Langham London
The Langham London has been a landmark at the top of Regent Street since 1865. With its distinctive turreted Victorian façade, this regal lady, opened by HRH The Prince of Wales (later King Edward VII), is considered Europe’s first purpose-built “Grand Hotel”. Frequented for years by royalty, dignitaries, celebrities and the literati, including Arthur Conan Doyle, whose Sherlock Holmes’ series was born at The Langham, the hotel is conveniently located in the heart of London’s west end steps from the exclusive shopping of Bond Street, Regent Street and Marylebone High Street and near-by leafy Regent’s Park. Under the ownership and management of Hong-Kong based Langham Hospitality Group, the property underwent a five-year, £80 million (US$130 million) renovation and re-emerged in 2009 as an elegant new lady, offering sophistication and refinement with a touch of enchantment and whimsy. Today, guests enjoy 380 luxury rooms and suites, 15 meeting rooms including a Ballroom with an adjoining outdoor Rose Garden, a contemporary Palm Court for award-winning afternoon tea, the David Collins designed signature restaurant Roux at The Landau under the creative direction of Michelin-starred Michel Roux Jr and Artesian, a chic and glamorous cocktail bar that is the city’s social hub. The recently opened Chuan Spa (February 2011) features a Traditional Chinese Medicine (TCM) approach to health and wellness.