San Jose, California (PRWEB) May 09, 2012
Stimaré™ Inc., a leading content and platform developer of sales enablement, sales skill development, e-learning, lead generation and conversion courseware, announces today the rebranding and re-marketing of the Company, and its range of highly innovative and in-demand sales skills content and platform of sales enablement solutions.
Stimaré sales enablement solutions embrace the concept that the current sales environment in every industry has radically changed! According to Sirius Decisions, the world’s leading source of business-to-business sales and marketing best-practice research, it is estimated that 70% of the “buying experience” occurs without direct contact with the vendor or organization. Today’s consumers are now ‘educated buyers’ who actively use internet data and social mediums to learn about their intended purchase(s), therefore substantially changing the role and value of the traditional salesperson.
Stimaré has introduced four new solutions to embrace the substantive change that has been created by “knowledgeable buyers” which are the focal point of Stimaré’s re-branding and re-marketing initiative. These solutions form a platform to help businesses compete in the “Age of the Buyer”.
Engage 2.0 is a consulting service where sales training and development requirements are designed and created to provide a tailored sales training “university” incorporating Stimaré’s array of high quality, interactive sales training e-learning courses. Each course focuses on engaging buyers in conversations that go beyond their product or service - which today’s buyer finds of high-value.
Enable 2.0 is a portal for people who have sales enablement or channel enablement responsibilities. The portal helps bridge the communication chasm between business strategy and field execution, and manage the tremendous cross-functional alignment the role requires.
Empower 2.0 is Stimaré’s content development service comprising several content development capabilities including Documents, E-learning, Video and Web. Regardless of the delivery method selected, Stimaré’s content development team re-engineers the existing content and/or creates new content developed from the perspective of the buyer.
U-Learn University 2.0 is an advanced learning community designed specifically for sales professionals, which provides access to a catalog of innovative e-learning, on-demand content and social learning experiences, allowing individuals complete control of their sales skills development.
These solutions have led to the re-tooling and re-design of the Company’s new website which employs innovative use of advanced marketing automation and customer engagement capabilities. The launch of the new Stimaré website also features a corporate identity embodied in a new logo, word mark and newly created Stimaré design elements to reinforce recognition of the Stimaré brand in the marketplace
Said Founder and Principal, James Bruno, “I am extremely excited about Stimaré’s re-branding and re-marketing initiative which allows us to broadcast loudly to the market at large, that Stimaré has arrived and is ready to provide organizations with the very best sales enablement solutions and support, to fulfill their sales training and development needs.” Continued Bruno, “We are confident that our 2.0 series of enhancements will be the springboard for a significant increase in our global presence and business growth.”
Stimaré Inc. is an independent developer and marketer of sales enablement and sales skills development solutions to a broad cross-section of organizations and enterprises. Stimaré currently offers content, collaboration and solutions support for customers in the United States, Canada, France, Belgium, Malaysia and Australia.
For further information, please visit the Company’s website at http://www.stimareinc.com or contact Jeanine Roza at (408) 792 - 7059
Copyright by Stimaré Inc., Stimaré is a registered trademark of Stimaré Inc. Trademarks are pending on Stimaré “Enable™ 2.0”, Stimaré “Empower™ 2.0 and Stimaré Engage™ 2.0” and Stimaré “U-Learn University”™