Hispanics are in search of culturally relevant training tools to help give them a competitive advantage in the workplace.
Irvine, California (PRWEB) May 09, 2012
Center for Hispanic Leadership (CHL) has announced plans to launch the only Certification program that focuses on leveraging Hispanic heritage to unlock the full career potential of Latino professionals and small business owners. This announcement comes on the heels of CHL’s plan to launch the first and only interactive video-based online training center in July 2012 that will unite, empower, and expand the influence of Hispanics in America – as corporate leaders, as small business owners, and as consumers who can help influence how organizations build their brands. According to CHL Founder, Glenn Llopis, “Hispanics are in search of culturally relevant training tools to help give them a competitive advantage in the workplace. Our CHL Certification program focuses on the importance of authenticity and why our cultural roots represent a powerful source of strength that aids our leadership advancement in work and life.”
CHL’s Certification program and its new online interactive video-based training platform can now be previewed at http://www.HispanicTrainingCenter.com. Latinos will now be given the opportunity to achieve Level-1 CHL Certification for the ongoing enhancement of Hispanic careers, businesses, leaders, and organizations that serve the community. Level-1 Certification means Latinos will have the knowledge to leverage their Heritage and cultural values for advancement. Certification is granted upon the successful completion of curriculum in the following categories: Leadership, Career Advancement and Entrepreneurial Skills. Hispanic Training Center curriculum will also feature courses in the areas of Leading Hispanic Employees and Selling to Hispanic Consumers.
According to CHL Director of Client Relations Annette Prieto-Llopis, “Our growing CHL network and Hispanics all across America have made one thing clear – they want to commit their time and talent to an organization that invests in their advancement. Our goal is to help certify both individuals and organizations that are ready to make an investment in themselves and the Hispanic community at-large.” CHL’s goal is to solve the most prominent challenges Hispanics face by providing America’s corporations and Hispanics themselves - a platform to accelerate the development of role models, mentors, entrepreneurs, business and civic leaders. Equally as important, CHL’s Hispanic Training Center will focus on helping non-Hispanics to most effectively lead and collaborate with Latinos in the workplace and to more authentically communicate and market their brands to Hispanic consumers.
CHL’s goals support the rapidly growing need to provide specific culturally relevant content that targets US Hispanics as per the recent announcement by ABC News that they plan to join forces with Univision News to create a multiplatform news, lifestyle and information programming aimed at U.S. Hispanics. This powerful trend was further supported by Nielsen’s recent study, State of the Hispanic Consumer: The Hispanic Market Imperative - that revealed the Latino population will grow +167% between 2010 – 2050 compared to White Non-Hispanics at +1%. CHL which consults Fortune 500 organizations on how to unlock opportunities for business by giving Hispanic leaders and consumers a voice believes this study supports its new Hispanic Training Center - as America’s organizations must find new ways to authentically connect with their Hispanic employees that no longer want their relationship to be taken for granted.
“CHL is determined to provide the leadership tools and career advancement resources for Hispanic professionals and Latino-owned small businesses that are growing at twice the rate of the national average,” says Llopis. “Hispanics are the future of America, but without the right training aids and certification programs to mobilize the community forward as leaders, innovators and key influencers – the US economy potentially puts itself in a serious risk position,” concludes Llopis.
CHL plans to launch their Hispanic Training Center in July, 2012 at an unveiling ceremony at a location that has yet to be determined.
For more information, please contact Annette Prieto-Llopis at 949-387-2609 or via email at aprieto(at)centerforhispanicleadership(dot)com.
About Center for Hispanic Leadership:
Unlocks Opportunities for Business by Giving Hispanic Leaders and Consumers a Voice