Passenger Debuts AudienceID™ at SAP SAPPHIRE NOW

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Passenger + SAP HANA target online influencers from Big Data and qualitative insights

Passenger

AudienceID allows brands not only to connect with their top influencers, but bring them into Passenger’s private community to dive into what their consumers think and feel about key products and services.

Passenger (http://www.thinkpassenger.com), the leader in innovation community technology and services, is demonstrating a new influencer identification solution, AudienceID™, at SAP SAPPHIRE NOW in Orlando, FL on May 14-16. Utilizing SAP’s HANA in memory database capabilities, AudienceID™ identifies individuals talking about a company’s brands, products, and categories on public social media platforms. AudienceID™ can send invitations to identified influencers to join conversations with a company in a private online community supported by Passenger’s platform to explore specific topics in depth. Passenger was selected as one of three premiere social media partners by SAP's HANA marketing team to participate at this event.

Hal Wendel, Vice President Sales & Marketing states, “Passenger is extremely excited to showcase AudienceID™ at SAP SAPPHIRE. AudienceID™ is a ground-breaking application, especially when it is paired with Passenger’s leading private community software solutions. AudienceID™ allows brands not only to connect with their top influencers, but bring them into Passenger’s private community to dive into what their consumers think and feel about key products and services. SAP’s HANA platform will enable Passenger to analyze an incredible volume of data at speeds that are 10,000x faster than previous methods.”

Using the in-memory capabilities of SAP’s HANA, Passenger unlocks revolutionary advancements in converting social chatter into actionable results by giving brands the ability to target online influencers who can impact key business decisions. AudienceID™ can also deliver significant economies in database-related expenses especially to companies that would like to expand their social mention volumes.

The SAP SAPHIRE NOW + ASUG Annual Conference combine the world’s premier business technology and largest SAP conferences. The event includes presentations by SAP executives and thought-leaders about the latest essential business technology trends and innovations. It also presents an in-depth look at future SAP applications that will support business growth strategies. For more information, visit http://www.sapandasug.com.

About Passenger
Passenger innovation communities enable the world’s leading brands to connect, create and communicate with key stakeholders online, on mobile and on social networks. Passenger combines industry-leading technology with expert community management and engagement services to allow your brand to connect in real-time with your community to inform research, product development, and marketing decisions. In addition, all of the data collected from the social brand intelligence platform is warehoused in a single database with robust analytic capabilities, which provides a holistic view of your social brand community, and actionable, member-driven insights. For more information, visit http://www.thinkpassenger.com.

Media Contact:
Michael Schulz        
Passenger Inc.        
(323) 556-5400        
mschulz (at) thinkpassenger (dot) com

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Ashley Felts
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