It's Really Not All About Social Media

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Continuum Communications takes companies beyond digital only marketing solutions.

“The goal of Continuum, and our new website, is to illustrate the irreplaceable value of sound research and analytics to drive marketing strategy."
Lorraine Romasco, Principal of Continuum Communications

Continuum Communications, Inc., a marketing strategy and solutions firm, has launched the firm’s website touting research and strong analytics drive marketing strategy rather than heavy-handed digital marketing techniques. The site showcases the company’s track record of delivering actionable marketing strategies to its clients in the financial, HR services and tech markets.

“We’re excited to share our full-service solution and showcase client successes,” said Lorraine Romasco, Principal of Continuum Communications. “The goal of Continuum, and our new website, is to illustrate the irreplaceable value of sound research and analytics to drive marketing strategy. The tendency today is to spotlight social media efforts when, in fact, digital media solutions like blogs and social sites are just a couple of the many powerful tools needed to promote and engage only after the research has informed the analysis and a strategy is developed.”

Continuum’s success is attributed to the growing need for senior executives to augment current resources and practices. A strong requisite exists for marketing direction from experienced professionals who can build effective solutions and work within an existing team structure.

Robert Thomas, President and CEO of a national HR-Payroll services firm, is one such executive. “I hired Continuum to design a Go-To Market plan for a new product launch. Rather than generate a cookie-cutter social media plan, Continuum analyzed the competition and trends in the industry, identified possible high-revenue target segments, assessed current business practices and generated a full marketing plan complete with budget and next steps,” stated Mr. Thomas. “The results were outstanding.”

Each Continuum consultant has a successful track record delivering marketing, communications, product, brand and public relations strategies. Case studies of the firm’s work can be found on the new website at and include “Lessons Learned” for improving success rates.

About Continuum Communications, Inc.
Continuum Communications, Inc., established in 2007, is a full-service communication and marketing services firm specializing in the financial services, HR services and tech markets. The firm and its practitioners are committed to delivering researched-based communication and marketing strategies that transform client businesses. To learn more visit or contact us at connect(at)continuumcom(dot)com

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