Cricket Wireless Dealers Leap on B2B Soft’s Wireless Standard to Boost Store Efficiency and Profits

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Wireless Standard’s Comprehensive Retail Management Platform is the Choice for Another 14 Wireless Retail Locations

B2B Soft, a business-to-business software company specializing in retail management for the wireless/cellular retail industry, is pleased to announce that its Wireless Standard retail management platform is powering 14 additional Cricket Wireless retail locations. Wireless Standard, the industry’s premier Point-of-Sale platform is now deployed in over 4,500 wireless retail locations worldwide for successful business management.

Infinite Communications and Cricket IPP have turned to B2B Soft’s Wireless Standard to run their retail operations for much the same reason: with it they can successfully and effectively manage every aspect of their wireless business.

Expressly designed to help retailers easily handle rapid changes in inventory and offer a wide variety of products and services all from a central point-of-sale, Wireless Standard provides an integrated solution that brings consistency of process to every facet of wireless retail: from payment processing and partner integrations to streamlined POS as well as powerful reporting and inventory management.

The modular and customizable system is helping wireless dealers offer a superior customer service experience by making everything from handset selection to device protection a breeze. The platform streamlines the sales and activation process and automates inventory and reconciliations.

Wireless Standard’s new Qpay and TIO bill pay integrations are offering a faster, easier, and more accurate way for Cricket dealers to process bill payments for their customers at the point of sale. Easy access to value added products like in store bill payment services are finding favor with both dealers and customers. Customers enjoy the convenience and ease of making walk-in bill payments while dealers earn additional revenue as well as their satisfied customers’ loyalty.

Infinite Communications of PA is a Cricket exclusive dealer running Wireless Standard to track inventory, multiple plans and commissions, standardize sales transactions, as well as improve the customer shopping experience at all 11 of its store locations.

“I’m really impressed with the platform’s ability to give me full visibility to all of our retail locations through one computer,” says Mike Kim, CEO of Infinite Communications. “I know where things stand at any location at any given time, allowing me to make fast and well informed decisions. I couldn’t be happier.”

“Wireless Standard’s integration with Cricket’s CID portal has really helped us speed transactions,” says Fadi Kased, CEO of Cricket IPP which has a number of retail locations spread throughout the PA and NY area. “With it we’re assured instant and completely accurate carrier activations and commission reconciliations. Our stores that are using Wireless Standard are running more efficiently and effectively. Simply put, Wireless Standard does it all.”

About B2B Soft
B2B Soft is an innovative software solutions company providing vertical business solutions to improve management, Point-of-Sale and operational business processes for wireless and general retail markets and the consulting services they need to help them succeed in business. Specifically serving Wireless Retail for more than eight years and a leader in building Enterprise Point-of-Sale solutions. B2B Soft's platform enables companies to engage their customers through proven technology. More information about the company can be found at

About Wireless Standard
B2B Soft's flagship product, Wireless Standard, is a leading SaaS Point-of-Sale solution that provides access to software and its functions for the wireless industry.   With an innovative approach to application delivery, Wireless Standard  is a Cloud Computing utility designed to address the needs of the world's largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution.  Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Employee Management, Real-time Web Reporting and Activation and Commission Reconciliation.  Today, over 4,000 wireless retailers deploy Wireless Standard at the Point-of-Sale for better business management and customer relations.  For more information, visit

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