DigiCity.me is gamifying social content and, at the same time, creating exciting marketing opportunities for businesses.
Montreal (PRWEB) May 08, 2012
DigiCity.me is unveiling its social game app for the iPhone where players recreate the real world and earn rewards on their smartphones. Players complete fun photo and video missions on their iPhones to win rewards and compete with players in other cities to digitize their city the fastest.
DigiCity is a first of its kind real-world mobile game where players capture, record and share on their social networks what’s happening at the places they frequent such as bars, restaurants, retailers, sports events, spas etc.
“We have created a way for businesses to engage with their customers in real time and to thank them for their social word-of-mouth and the value of their social networks of friends,” says Sean Morrow, DigiCity CEO. “Everyone shares pictures and posts of where they are and what they are doing. Until now there has been no venue for businesses to capture this content on their own social pages, engage with their customers thereafter and reward customers for doing so. DigiCity.me is gamifying social content and, at the same time, creating exciting marketing opportunities for businesses.”
Players earn points for completing easy and fun missions like taking a picture with a bartender at a restaurant, or posting a short video proposing a toast with friends. This user-generated content is shared on personal social networks and these real-time testimonials are simultaneously posted on that business’s social media pages. Previously, this content would have been posted on an individual’s social network pages alone.
Business owners can post any kind of custom mission. Some include those that happen when the customer is in store, like ‘take a picture of what’s happening now’. Retailers like clothing stores and flower shops, are also able to create missions that generate valuable social word of mouth content after the store visit. For example: asking players to take pictures wearing the clothes they bought earlier in the day or to capture video reactions when friends receive flowers.
Participating players then earn rewards for the marketing content they share. These rewards include 2-for-1 specials, percentage off discounts and free products or services. Some bars, for example, are offering free cover or advance VIP entrance (front of the line) for patrons who complete a mission outside the bar. Businesses can set reward expirations for same day redemption or for any duration they choose.
“Imagine standing in line to get into a bar. You check out DigiCity and discover that by posting a picture of your group and making a comment about the club you earn a VIP entrance instant reward. You complete the mission – like shouting out on video with your friends - and the doorman escorts you in,” added Morrow. “The bar also benefits because you have shared with your friends on Facebook and Twitter and you’ve provided original content that gets posted on the bar’s Facebook page. The social network content is no longer just the messages created from the business owner but it’s their customers’ voices as well.”
DigiCity.me participants also have the exciting collective challenge of digitizing their own city by claiming the cool places where they hang out and adding them to the DigiCity world. Players that do not redeem points for instant rewards have the opportunity to bank points for future redemption in a future ‘points store.’ For more information visit DigiCity.me
DigiCity automates real-time, engaging social marketing between businesses, their customers and their customers' networks by delivering platform functionality that enables mobile access, marketing task assignment, content creation and distribution, rewards and redemption tracking.
DigiCity is a casual game where players recreate the real world from player smartphones. People complete photo and video missions as they compete to digitize their city before others do their own. Through the DigiCity quest, players create social word-of-mouth content that depicts a real-time window into what is happening at different venues. This content is shared on personal and business social networks simultaneously. A rewards system enables players to win instant rewards in exchange for participation and for marketing the businesses while completing challenges. Players also act as lead generators during play as they recruit businesses for participation.