Salt Lake City, UT (PRWEB) May 10, 2012
Holorad's "Glasses-Free Color Animated 3D Hologram" technology allows the observer to reach in and interact with 3D holographic images. The company is proud to receive a 2012 Utah Innovation Award recognizing this groundbreaking technology. The award was presented by Senator Orrin Hatch and Richard Nelson, President and CEO of the Utah Technology Council.
Holorad's true 3D holograms are interactive sculptures of light, creating compelling and memorable 3D experiences. These are real holograms, not just stereoscopic images: you don't need special glasses and you don't have to stay in the sweet spot. You can look left/right and up/down around the image, and it remains stable, undistorted, and with the correct colors from varying distances and viewpoints, even if you turn your head sideways. Still versions look like three-dimensional posters. Motion versions play short clips or loops.
"Our glasses-free 3D holograms offer a thrilling and engaging experience for the observer, with broad applications in advertising, entertainment, consumer products, and medical imaging. Holorad appreciates this recognition and is honored to be considered among Utah's leaders in innovation," said Daniel Burman, President and CEO of Holorad.
The Utah Innovation Awards is the first of its kind nationally. The program is designed to recognize cutting-edge innovations and the Utah companies that created them. A selection committee of sixty experts from private industry, government, and higher education picked eight winning innovations across multiple industries; Holorad won in the Computer Hardware / Electrical Devices category.
About Holorad LLC
Holorad's proprietary technologies enable the production of deep glasses-free color animated 3D holographic images for advertising signage, entertainment and event venues, consumer products, and medical imaging. These true volumetric 3D transmission holograms engage the observer, and can be generated cost-effectively from existing industry-standard media workflows. Holorad is a privately held company based in Salt Lake City. Visit http://www.holorad.com or contact us for more information. +1 (801) 983-6075.
About the Utah Innovation Awards
"The Utah Innovation Awards program is organized to honor and celebrate innovations shaping each industry and business sector in this state," said Rob Yates, 2012 Utah Innovation Awards' Co-Chairman and Stoel Rives Corporate Partner.
The 10th Annual Utah Innovations Awards were presented by Stoel Rives LLP and the Utah Technology Council. The program was sponsored by Stage 12, Utah Business Magazine, Webb Audio Visual Communication, and KUER 90.1, and supported by the Association for Corporate Growth, The Manufacturing Extension Partnership, MountainWest Capital Network, USTAR, The Utah Manufacturers Association, The Wayne Brown Institute, and The Women Tech Council.
Editors Note: Photos and video available.