4th-Hurdle™ Selects New Chief Medical Director to Head Life Science Advisory Board

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Innovative Framework to Engage KOL’s & Medical Directors.

4th-Hurdle™ a global a contract research organization (CRO) providing manage care contracting solutions since1997 and partner to lifescience manufacturers announces that it has entered into an agreement with David Williams, M.D. as Chief Medical Director to head the Lifescience Advisory Board Practice (LABP) effective May 15th 2012.

"We are extremely pleased to be entering into this relationship with David Williams, M.D. as Chief Medical Director," commented Michael Levenworth, PhD, VP of Marketing, "The Life Science Advisory Board Unit serves as a framework for engaging medical directors and KOL’s on behalf of Life Science Manufacturers; thereby improving formulary access to regional and national payers. Furthermore, the solution reduces cost of honorariums, travel expense and more effectively manages the increasing regulatory compliance hurdles due to the sunshine act. Therefore we are enthusiastic about making our content more scientifically rigorous, readily accessible and discoverable through this addition to our global team".

About 4th-Hurdle™.

4TH-HURDLE™ TAKES MANAGE CARE CONTRACTING to the next level through three centers of excellence and a practice methodology known as Value Based Insurance Design (VBID2™) .

4th-Hurdle™ is a world-leading contract research organization (CRO) providing manage care contracting solutions since1997. The company works in partnership with global lifescience manufacturers to improve access to managed markets through three centers of excellence including Center for Evidence Development, Center for Health Economics, Center for Pricing, Reimbursement & Advocacy and Center for Managed Care Contracting.

Media Contact:
Shelley Zeckerick
inquiries(at)4th-hurdle(dot)com

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Thomas Hangi

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