We never want to forget where we came from, but we also want our brand to reflect the global company that we have become
Indianapolis, IN (PRWEB) May 08, 2012
Shamrock Technologies traces its roots back to the William D. Neuberg Co., a chemical brokerage firm founded in 1941 and housed in New York City’s Graybar building. But a lot has changed since then. Shamrock updated its logo in an effort to reflect its growing global presence yet maintain a sense of the legacy of innovation and customer service that has helped shape the company.
“Every once in a while, you need to refresh your appearance,” said Craig Baudendistel, Shamrock Sales Director. “It’s a part of periodic business grooming.” He added, “We believe the new look is bold yet elegant, and the colorful clover maintains a long-standing tradition of employing that graphic image as part of our mark.” The new element for Shamrock, he said, is the incorporation of four words: “Particle Innovation • Surface Solutions”. “They capture simply the complexity of what we do, and what we offer our customers.”
“This is all part of the natural cycle of brand refreshment,” said Shamrock Technologies President Steven M. Parker. “We never want to forget where we came from, but we also want our brand to reflect the global company that we have become.”
About Shamrock: For almost 75 years, Shamrock has built a reputation as the formulator’s friend – using proprietary products and processes to change the nature of surfaces and solve thorny problems. Today, Shamrock is the world's largest processor of micronized polytetrafluoroethylene (PTFE), as well as a leading worldwide manufacturer and supplier of a broad line of specialty wax-based products.