Zoot Enterprises to Moderate Customer Loyalty Panel at 2012 Card Forum and Expo

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Panel features world's foremost bank and Citi Retail Services.

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WHO : Eric Lindeen, director of marketing, Zoot Enterprises; Sherry Hartwig, SVP, customer care/risk operations, World’s Foremost Bank and Leslie McNamara, EVP, partner management, Citi Retail Services

WHAT: Panel discussion: Keep it Simple, Stupid, A Lesson in Creating True Customer Loyalty

WHY: At a time when many financial institutions are trying to cut costs, many are struggling to find balance between cutting back on programs and products and ensuring a positive customer experience. The panelists will share insight for improving operational efficiency without sacrificing customer loyalty including;

A broad perspective on the concept of customer loyalty and the importance of providing a consistently great customer experience;

Definitions and examples of effective customer loyalty and rewards programs; and

Innovations to basic processes such as credit line increases, reward redemptions, online receipts and instant card issuance that improve customer satisfaction and efficiency.

WHEN:    Friday, May 11, 11:15 AM -12:00 PM ET

WHERE:     24th Annual Card Forum and Expo, Omni Orlando Resort at Championsgate, Orlando, Fla. Zoot executives will also be available at Booth #114 in the exhibit hall to address questions regarding the presentation or for media interviews.

About Zoot

Bozeman, Mont.-based Zoot Enterprises, Inc. provides comprehensive credit decisioning, loan origination and credit risk management solutions to enable clients’ unique business objectives, leading to long-term relationships with top U.S. and international financial institutions. Zoot’s rapid, high-volume processing environment has the capacity to process billions of transactions per year. Visit http://www.zootweb.com or call 406.556.7555 for more information. Zoot thought leaders are now featured on http://www.zootweb.com/blog/.

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Karen Gordon
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