WebPercent Measures Digital Literacy Using Standardized Test

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WebPercent.com is pleased to announce a public beta of its standardized assessment to measure digital literacy. This assessment measures three key components: knowledge of the web and digital technologies, digital access and online usage. By formalizing the body of knowledge related to the Internet and digital devices, WebPercent will help individuals, businesses and schools measure and maximize the digital resources available today and in the future.

Digital proficiency is not just access to computers, nor should it be just using Facebook.

WebPercent.com has now entered the public beta phase for its digital literacy assessment. This first of a kind, standardized assessment, tests digital literacy across three cores: knowledge about the web and Internet enabled devices, Internet access, and usage of web sites and digital devices. This assessment quantifies the level of digital literacy and assigns a score (i.e. a web percent) to the user. Data collected during the private beta suggests that most users with average computer knowledge will score between 50% and 85%. By formalizing how we measure digital literacy, individuals, businesses and schools will be able to take specific actions on improving low-scoring areas revealed through the assessment. The goal of WebPercent is to not just educate people on what is digital literacy, but move them towards digital proficiency.

“Many studies have been done on the digital divide (access to computers, the Internet) and digital literacy (knowledge on online task completion), but no mechanism has been created to assess these initiatives together and produce a single score that represents a person’s digital IQ – how web savvy they are,” says Brian Wright, founder of WebPercent.

“Digital proficiency has become a necessity for success in life and this assessment provides a definitive way to measure progress and provide resources to close the digital gap. Digital proficiency is not just access to computers, nor should it be just using Facebook,” says Brian.

WebPercent is similar to other standardized tests where questions of varying difficulty are randomly chosen from a large pool of questions in the knowledge portions of the test. Common questions related to access and online usage are then combined with the knowledge-based questions to determine a final web score. The 200-question WebPercent Personal assessment is open today and is meant as a free tool for individuals to discover which technology areas need improvement. Among the 14 sections covered in the assessment, questions span social media, mobile, Internet privacy and security as well as general consumer technology like web-enabled devices in the living room.

WebPercent for Small Business will focus on maximizing company return on web investments in online marketing activities and web site usability. The first version of WebPercent for Schools will focus on core computer skills needed for students in middle school. The small business and school versions are currently in private beta and will be launched later publicly in 2012 with additional premium services.

About WebPercent
WebPercent is an assessment provider in the area of digital literacy. WebPercent offers web-based assessments to help individuals, businesses and educators quantify and maximize digital knowledge and the use of digital technologies. For more information, please visit WebPercent’s web site at http://www.webpercent.com or follow WebPercent on Twitter at @webpercent.

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Brian Wright, founder
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