The Institute of Customer Service Appoints New President

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The UK’s professional body for customer service welcomes its new president Des Benjamin, chief executive of leading healthcare provider Simplyhealth.

Des Benjamin, chief executive, Simplyhealth

There has never been a more important time for business and political leaders to grasp the importance of customer service.

The honorary role of the president is to represent the Institute in promoting awareness of the importance of customer service excellence and professionalism.

Des Benjamin comments: “It is an honour to represent the Institute and to build on it its reputation for setting standards and demonstrating the tangible business impact of customer service. There has never been a more important time for business and political leaders to grasp the importance of customer service to the success of organisations, the employability of individuals, and the UK economy as a whole. I’m looking forward to working with the Institute and its members to promote the business value of customer service excellence.”

Mary Chapman, chairman of the Institute of Customer Service adds:    
“I’m delighted that Des Benjamin has agreed to be our president. Des has a track record of building sustainable business success based on a distinctive service ethos. His appointment will be huge asset to the Institute, our members, and the business community in general.”

Notes for editors

About the Institute of Customer Service
The Institute of Customer Service is the not-for-profit professional body for customer service whose primary purpose is to lead and raise customer service performance and professionalism.

The Institute is a membership body with a community of almost 400 organisational members - from the private, public and third sectors - and around 3,000 individual memberships. Organisations who are members of the Institute of Customer Service include Unilever, Marks & Spencer, British Gas, Birmingham City Council and British Council.

Members benefit from a range of services including:

  •     Research and reports on the latest customer service trends and thinking, including the UK Customer Satisfaction Index (UKCSI)
  • Benchmarking against other organisations
  • Diagnostic tools to identify areas for improvement by surveying customers and employees
  • Training and accreditation programmes for customer service professionals
  • Professional qualifications for individual members at all stages of their career.

About Des Benjamin
Having spent most of his career working for financial services businesses, Des joined the company we now know as Simplyhealth with the firm belief that businesses should be run differently. His intention for Simplyhealth was to do something worthwhile, and this remains his purpose to this day.

Des’ 12 years leading the company testify that companies can grow and diversify while truly caring for people and placing the customer at the heart of every action. Together with his team, he has built a company with a strong spirit and has a proud family of people who are passionate about the difference they make to peoples’ lives.

A member of the Mutuo Board, Des believes that companies could learn a lot from mutual values, and that money, though important, should not be the key driver of an organisation, rather it should be people.

Personal responsibility is also an ethos that Des has championed throughout his career, believing that individuals have an obligation to make proactive decisions to better manage their own health. He extends this resolution to his working life, maintaining that life and work should be a careful balance, and we should all make more time for family and a healthy life outside of work.

About Simplyhealth:
We became Simplyhealth in 2009 after bringing together HSA, BCWA, LHF, HealthSure, Totally Active, our family of health companies have joined together over the last ten years to form Simplyhealth.

We’ve been providing healthcare solutions for 140 years, dedicated to serving our customers and patients through a variety of cash plans, dental plans, private medical insurance, self funded health plans and mobility and living aids.

Simplyhealth is a trading name of Simplyhealth Access, which is authorised and regulated by the Financial Services Authority.

Simplyhealth as it stands today, now covers nearly four million people with health plans (more than any other company).

Simplyhealth is committed to making a positive impact on its communities. Each year, we donate over £1 million to health related charities and causes

For more information contact:
Brian Weston
Email: brian.weston(at)
Telephone: 01206 216180                                                                                                            
Mobile: 07585 603446
Fax: 01206 546688

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Fiona Brunning
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