High Demand for Competitive Intelligence Software in Brazil

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Global Intelligence Alliance (GIA), a strategic market intelligence and advisory group, predicts that demand for IT solutions that allow companies to collect and disseminate market alerts, insights and analysis efficiently will grow rapidly in Brazil. To address this demand, the market intelligence consultancy will host a series of forums in Brazil in May 2012 to present best practices for market intelligence tools, and participate in the Fórum de Inteligência Competitiva Brasileiro (FICB).

Global Intelligence Alliance (GIA), a strategic market intelligence and advisory group, predicts that demand for IT solutions that allow companies to collect and disseminate market alerts, insights and analysis efficiently will grow rapidly in Brazil. To address this demand, the market intelligence consultancy will host a series of forums in Brazil in May 2012 to present best practices for market intelligence tools, and participate in the Fórum de Inteligência Competitiva Brasileiro (FICB).

“Large companies in Brazil who have benchmarked themselves against their peers in North America and Europe have realized that they need to have up-to-date market intelligence available much more quickly. Our customers have also indicated how important it is to make sense of all the market information they collect. With the advent of mobile devices, this also means that they want tools with mobile capability, market and competitive dashboards, and collaboration features. This is where competitive intelligence software, such as Intelligence Plaza® from GIA, can greatly help by providing all relevant content in one place, available through personal dashboards and mobile user interfaces. Such software can be a source of competitive advantage in emerging markets, where the marketplace changes rapidly. We are pleased to bring a road show with presentations on Intelligence Plaza to various leading companies in Brazil,” said Natan Rodeguero, Vice President, Intelligence Services at GIA in Brazil.

With expected growth in investments in Brazil to the World Cup in 2016, companies have been focusing on ramping up their market intelligence capabilities. A survey GIA conducted in late 2011 indicated that 60% of Brazilian companies plan to increase their investment in market intelligence programs, while the rest will retain their current budgets. This is unprecedented, as results from other regions reflected both increases and decreases in spending on competitive intelligence in equal measure.

“Corporations in Brazil have started to use market intelligence applications to systematically monitor and analyze increasing competition in their domestic and international markets. Market intelligence as a corporate discipline has clearly become something that companies see as a must to remain competitive and grow,” Rodeguero continued.

Intelligence Plaza® is a web-based competitive intelligence solution developed by Global Intelligence Alliance. Users can manage content and projects, create charts and conduct trend analysis, with the user-friendly collaboration, search and email alert features built into the software. GIA provides best practices consulting for companies planning to deploy competitive intelligence tools.

For more information, please contact:
Global Intelligence Alliance Latin America
São Paulo – Brazil
+55 11 2165 6810    
brazil(at)globalintelligence(dot)com

For further information, visit the http://www.globalintelligence.com or send an email to media(at)globalintelligence(dot)com.

About Intelligence Plaza®

Intelligence Plaza® is a web-based market and competitive intelligence software that automates routines and organizes your data in one storage repository while enabling information sharing and delivery to end-users.

Developed by a team of market intelligence specialists and software specialists, Intelligence Plaza is a high quality software with easy-to-use collaboration, search and email alert features. Enjoy superior intelligence content, user and project management capabilities, and get to create charts, benchmark and conduct trend analysis at the same time.

http://www.intelligenceplaza.com

About Global Intelligence Alliance

Global Intelligence Alliance (GIA) is a strategic market intelligence and advisory group. GIA was formed in 1995 when a team of market intelligence specialists, management consultants, industry analysts and technology experts came together to build a powerful suite of customized solutions ranging from outsourced market monitoring services and software, to strategic analysis and advisory.

Today, we are the preferred partner for organizations seeking to understand, compete and grow in international markets. Our industry expertise and coverage of over 100 countries enables our customers to make better informed decisions worldwide.

http://www.globalintelligence.com

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Laura Ääpälä-Lillrank
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