Impress Cook Up A Marketing Success

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Corby based printer Impress help well known brand Amy's Kitchen to develop new marketing material

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"Our brochures are always produced beautifully and our expectations are always met..."
Zoe West, Sales and Marketing Coordinator at Amy's Kitchen

Amy's Kitchen is a family run business, and was set up by Rachel and Andy Berliner in 1987 in California. When the couple had their daughter Amy, they soon realised they no longer had time to cook the delicious homemade vegetarian meals that they used to and knew that others would be in the same position so decided to do something about it and Amy's Kitchen was born. Perfect for the health conscious consumer vegetarian and meat eaters alike, Amy's Kitchen only use natural ingredients that can be found in your own kitchen ensuring the best tasting products. The company moved into the UK market in 2010 setting up a factory in Corby and now offers a range of frozen products including Vegetarian Lasagne, Country Vegetables and Pasta, Bean Burrito, a range of soups and their new Light and Lean range, available across leading supermarkets such as Sainsbury's, Tesco's, Asda and Waitrose.

Impress was hired by the Amy's Kitchen team to work on the design and print of their brochures, inserts, posters and vouchers. Originally designed and created by Rachel and Andy Berliner in the US, it was felt that to establish the range in the UK it would be more cost-effective and environmentally friendly to use a UK printer. As a family run business, it was very important that the UK design reflected the heart and ethos of the brand which Rachel and Andy have passionately developed and grown.

Key to the success of the partnership with Amy's Kitchen is having face to face meetings to ensure that Impress and Amy's Kitchen work as one team to get the messaging just right.

It is this close partnership that has enabled Impress to deliver a strong set of designs that have met all criteria including the ability to turn the first project around in 24 hours.

Amy's Kitchen prides itself on having a strong environmental strategy, so it was essential Impress conformed to their environmental policies at every opportunity. This included using only Forestry Stewardship Council (FSC) approved materials for all projects, purchasing paper from managed forests and only using aqueous polymer coatings allowing the paper to be recycled.

Furthermore, Impress moved to chemistry free plates which are recycled after use. Metal based plates are also used to achieve the required quality which are monitored so that they can be updated in conjunction with any technology developments.

Since the initial project, Impress has designed numerous flyers and point of sale menus for Amy's Kitchen. Zoe West, Sales and Marketing Coordinator says "Our brochures are always produced beautifully, and our expectations are always met in terms of both design and delivery."

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Louisa Wallace
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