Swedish Match Announces New USA Unit

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May 9, 2012

The Lights International Operating unit of Swedish Match AB, headquartered in Stockholm, Sweden, announces the formation of a USA unit to market and distribute the company’s Cricket® brand of utility lighters and related products. Swedish Match is one of the world’s largest manufacturers and distributors of matches, lighters, and fire-related products. Every day approximately 200 million people in 140 countries use a Cricket lighter. Swedish Match Lights USA will operate independently of other Swedish Match divisions in the United States. Swedish Match Lights USA will be relaunching the Cricket brand with a line of candle lighters. The line will be expanded over the coming months to incorporate a variety of other utility lighters.

Designed to be the most reliable, versatile, and easy-to-use candle lighter on the market, the Cricket Candle Lighter is also refillable – perfect for the eco-conscious consumer. Cricket lighters were the first brand worldwide to utilize an integrated child-resistant safety mechanism to help prevent children from inadvertently igniting the lighter, while still allowing for comfortable, easy use by adults. This important safety feature will be part of the new Cricket Candle Lighter and all future Cricket brand utility lighters.

For more information about the Cricket brand relaunch and the Candle Lighters visit the website at http://www.cricketusa.net. Swedish Match AB is headquartered in Stockholm, Sweden and is listed on NASDAQ OMX Stockholm, utilizing the symbol SWMA.

Media Contact Information Swedish Match Lights USA:
Matter Communications
Ariane Doud, Account Director
ariane (at) matternow (dot) com
978-499-9250 x239

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Stacey Allaire
Matter Communications
978-518-4528
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