K’NEX BRANDS to Launch New Line of KISS Building Figures

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Officially-Licensed Buildable Figures by K’NEX Allow Music Fans to Build Hard Driving Rock Band

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“We are stoked to be able to bring The Demon, Starchild, Spaceman and The Cat to life in a new way,” said Michael Araten, president of K’NEX Brands.

KISS collectors, rock fans and building set enthusiasts will soon be able to build and play with characters from their favorite iconic rock band with new KISS licensed buildable figure packs by K’NEX®. K’NEX, the only US construction toy company focused on Building Worlds Kids Love™, is pleased to announce a licensing agreement with KISS, brokered by Live Nation Merchandise, KISS’ Exclusive Global Licensing Agent. This agreement allows K’NEX to create building toys inspired by the world famous KISS.

The relationship combines the popularity of figure packs, the award-winning K’NEX building system and the well-known images of the legendary rock band, KISS, bringing them from the stage to the construction aisle for the first time. KISS is one of America’s top gold-record champions who recorded 37 albums over 36 years and sold more than 100 million albums worldwide! The KISS legacy continues to grow, generation after generation. By combining the legendary KISS with the popularity of figure packs and the award-winning K’NEX building system, the KISS buildable figure packs are sure to appeal to music and building fans of all ages.

“We are stoked to be able to bring The Demon, Starchild, Spaceman and The Cat to life in a new way,” said Michael Araten, president of K’NEX Brands. “With buildable figure sets from K’NEX, fans of all ages can get in on the action and rock the ultimate in KISS memorabilia!”

Each buildable figure features iconic black & white make-up, trademark hairstyle, and platform boots of one of the band members! Sets include all four band members and their instruments, like guitars and drums, to recreate the full band experience. The package even doubles as a stage!

"This is a great new edition to the KISS Army of licensed products.” added Janet Dwoskin, executive director of licensing with Live Nation Merchandise. “Now KISS fans of all ages can build KISS toys while creating enjoyable memories using the interactive products from KNEX."

Designed for children ages 5+, the KISS figure packs bring the fun of the stage show to the child and cement their appeal through a rewarding, age-appropriate K’NEX building experience. KISS buildable figure packs will be available exclusively at Target, target.com and knex.com in Fall 2012.

About K’NEX Brands
Founded in 1992, K’NEX Brands was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX seeks to build young minds with its exciting product line and critically acclaimed K’NEX Education program. For more information, please visit http://www.knex.com.

About KISS
KISS, the legendary American rock band was founded in 1972. Four decades later KISS remains one of the most influential bands in the history of Rock and Roll. Their achievements include the release of approximately 44 albums, sales of over 100 million albums, sold out concerts tours around the world and the incredible support of over 6 million Face Book fans worldwide. KISS has performed at the Super Bowl, 2002 Winter Olympics, 2009 Finale of American Idol, 2005 Rockin' The Corps Concert. In 2009, KISS was nominated for induction into the Rock and Roll Hall of Fame. KISS is currently in the recording studio recording their 2012 Album "Monster". For all things KISS, visit http://www.KISSONLINE.com

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Kate Loffio
K'NEX
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