The Jubilee will Create a 20% Reduction in Business Enquiries

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Call Tracking Specialist, Mediahawk, predict that business enquiries will reduce by 20% over the Jubilee compared to that of a normal working week.

Mediahawk recently undertook research by reviewing call data from over 3 million inbound telephone calls from a large retail group. Inbound call enquiries taken over the Easter break and last years Royal Wedding were analysed and as a result have data to show that, on average, call volume is over 20% lower over four day holidays compared to a normal week.

Furthermore, the results show that although call volume drops, customer service also suffers as staff take time off during the extended holiday. The data showed that nearly 25% of calls were missed compared to an average of 6% on a normal working day.

Mediahawk believe the effect of the forthcoming Jubilee bank holiday will be as follows:-

  •      The Saturday of the Jubilee (Jun 2nd) will be busier than a usual Saturday.
  •      Sunday (3rd), Monday (4th) and Tuesday (5th) will have significantly lower than usual enquiry     rates and will be similar to Easter.
  •      The Wednesday (6th) following the Jubilee will see a significant spike in calls

As a result of this research businesses should put a plan in place to be able to deal with the change in call volumes over the forthcoming Jubilee celebrations.

Notes to Editors

About Mediahawk

Founded in 2002 Mediahawk are continually monitoring the telephone effectiveness of
thousands of marketing campaigns for many companies. Mediahawk has been at the
forefront of helping clients be more effective with their telephone response advertising
and their reporting has sped up the dramatic shift of classified advertising from
traditional media to the online space.

Mediahawk will be exhibiting at the Online Marketing Show, 27 & 28 June at Olympia.

Please contact Laura Baxter lbaxter(at)mediahawk(dot)co(dot)uk to see the article in full.

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Laura Baxter

0845 122 2213
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