CoreBrand Helps Launch Brand Identity for Internet Hall of Fame

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Top Brand Strategists and Designers Lead Effort to Establish Brand’s Visual Identity Before Inaugural Awards Ceremony

CoreBrand, a leading brand strategy and communications firm, recently worked with the Internet Society to develop the visual brand identity for the new Internet Hall of Fame, launched in conjunction with the Internet Society’s 20th anniversary.

“It was a great privilege to work with the Internet Hall of Fame as it prepares to recognize individuals who have fueled the development of the Internet and used it to transform the lives of people throughout the world,” said Andrew Bogucki, executive creative director of CoreBrand. “Our team’s primary goal for the Internet Hall of Fame logo was to visually bring to life the vision of the Internet Society with a mark that captures the energy and boundless quality of the Internet with the prestige and significance of the honor itself.”

The Internet Hall of Fame recognizes individuals who were instrumental in the early development of the Internet, made significant contributions to the global growth of the Internet or made outstanding technological, commercial or policy advances to expand the Internet. On April 23, 2012, the Internet Society hosted its inaugural award ceremony to celebrate more than 30 pioneers, innovators, and global connectors of the Internet, including Vint Cerf, Tim Berners-Lee, Mitchell Baker, Brewster Kahle and Al Gore.

“The Internet Hall of Fame’s logo was a fundamental element we needed to reflect the spirit and prestige associated with this honor,” said Scott Hoyt, vice president of strategic communications at the Internet Society. “CoreBrand did an excellent job capturing the excitement and energy of the global Internet community and the people involved.”

The Internet Hall of Fame logo is now displayed on the Hall of Fame’s website, honoree gifts, signage and other branded collateral.

About the Internet Hall of Fame
The Internet Hall of Fame is an annual awards program that has been established by the Internet Society to publicly recognize a distinguished and select group of leaders and luminaries, who have made significant contributions to the development and advancement of the global Internet. More information on the program can be found at

About CoreBrand
CoreBrand, an independent branding firm based out of New York, is the only firm that links brand identity to financial performance through data and analysis. CoreBrand helps organizations understand, build, express and measure their brands. Thanks in part to its unique CoreBrand® Analysis, the company is able to gauge the impact of a brand initiative upon the success of an organization. CoreBrand is the creator of Corporate Branding Index®, a 20 year old index that provides continuous benchmarking data, insights and corporate brand valuation for over 1,000 companies, across 54 industries. To learn more about CoreBrand please visit

For more information or to schedule an interview with a CoreBrand representative, please contact Katherine Herring of Levick Strategic Communications at 202-973-1315 or kherring(at)levick(dot)com

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Katherine Herring
Levick Strategic Communications
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