Nellymoser Expands Beyond QR Codes with Biggest Ever Mobile Campaigns Using Digital Watermarks, NFC and Augmented Reality

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Major Rollout of New Technologies Expands Options for Magazine Publishers, Advertisers and Brands to Create Compelling Mobile Experiences

2012 is shaping up to be the year that next generation mobile technology such as NFC, augmented reality, and image recognition is being deployed on a large scale by major brands and publishers.

Nellymoser, a Massachusetts-based mobile marketing and technology company, solidified its leadership position in mobile-activated print with several high profile campaigns in the first quarter of 2012. In addition to QR code campaigns, Nellymoser created groundbreaking mobile campaigns for the Sports Illustrated NCAA Basketball Tournament Preview Issue, Brides Magazine and Wired Magazine.

Nellymoser mobile campaign highlights from Q1 include:

  •     Largest Campaign with Digital Watermarks in a Top 100 U.S. Magazine: Brides Magazine selected Nellymoser to create a mobile campaign that included more than 30 digital watermarks from Digimarc, the largest number of watermarks ever printed in a U.S. magazine. The mobile experiences included sweepstakes, videos and other mobile-optimized content. (See a video of the Digimarc digital watermark campaign.)
  •     First Major Augmented Reality Campaign Built for Smartphones: Sports Illustrated selected Nellymoser to build the first and largest mobile augmented reality (AR) campaign in a U.S. magazine designed specifically for smartphones. The Sports Illustrated NCAA Tournament Preview Issue brought the foldout cover to life with six videos that launched from augmented reality images. (See a video of the augmented reality campaign.)
  •     First Major Print-to-Mobile Campaign with NFC (Near Field Communications): Wired Magazine selected Nellymoser to build the first major mobile-activated print campaign that used NFC. The Lexus advertisement for the new 2012 Lexus GS included an NFC-embedded chip that triggered an interactive mobile video experience for NFC-capable Android phones. (See a video of the Wired Magazine NFC campaign.)

“2012 is shaping up to be the year that next generation mobile technology such as NFC, augmented reality, and image recognition is being deployed on a large scale by major brands and publishers,” said John Puterbaugh, Founder and CEO of Nellymoser, Inc. “Our clients are taking their mobile campaigns further by incorporating a higher number of QR codes and a broader array of mobile touch points to engage readers, drive in-store traffic and increase conversion of mobile commerce."

Nellymoser also continued to expand with notable mobile campaigns with QR codes and other action codes for Shape, Lucky, Esquire, Redbook and This Old House magazines, as well as campaigns for leading brands and retailers such as Asics, Converse, Matrix, Crocs, Redken and Target. Overall, the company developed more than 100 mobile activated campaigns that launched with QR codes and other types of action codes, in the first quarter of 2012.

A unique in-store mobile experience with QR codes for shoe retailer, Journeys, promoted the store’s exclusive line of Converse sneakers created with artwork from the band Gorillaz. In store custom QR codes launched a co-branded mobile experience that led to Gorillaz music previews, an exclusive HQ video, flipbook artwork from Gorillaz, and links to m-commerce.

Nellymoser produces the mobile user experience for its customers’ campaigns. The company’s turnkey solution includes a combination of creative services, campaign programming, site hosting and detailed analytics. Mobile campaigns are launched when a user with a mobile device scans a 2D action code, such as a QR code, Microsoft Tag or digital watermark, and may include a variety of user experiences such as product videos, enter-to-win contests, sharing of content via social network, and mobile commerce.

About Nellymoser

Nellymoser Inc. (, a mobile marketing and technology company founded in 2000 and headquartered in Arlington, MA, creates instant, interactive consumer “engagements” on mobile phones. These range from contests and product videos to interactive multimedia engagements that can be shared on social media (e.g., Facebook and Twitter) and include e-commerce for instant product purchases. Nellymoser’s customers include leading publishers, advertisers, retailers, and consumer packaged goods companies. All companies and products listed herein are trademarks or registered trademarks of their respective holders.

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Roger Matus or Ann Carver
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