(PRWEB) May 10, 2012
Author and legal marketing consultant Bob Weiss of Alyn-Weiss & Associates announces the release of Legal Marketing in Brief©, New 2nd edition containing nearly 100 practical business development tips for lawyers and for law firms.
“You can spend five minutes reading any part of this book and then put that information to use immediately," Weiss says.
Publications in which articles and columns in the book have appeared include: the ABA Journal, New Jersey Law Journal, Law Practice Magazine, Marketing For Lawyers, Plaintiff, Colorado Law Week and Lawyers Weekly. Weiss is considered one of the pioneers of law firm marketing, litigation publicity and public relations. Over the past 20 plus years, his Denver-based marketing consulting team has written law firm and practice group marketing plans, coached lawyers, developed law firm retreats, and conducted trainings, client interviews and surveys for local, regional and national firms. His team’s clients include firms involved in mass torts, catastrophic accident cases, corporate and transactional law and defense litigation. They also have represented niche firms practicing domestic, election, criminal, immigration, insurance recovery and bad faith law. Weiss lectures and trains regularly in the United States and aboard addressing bar associations, law firm networks and firm retreats.