Creative Change-Makers Invited to “Reinvent Business” at Hackathon in San Francisco

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The "Reinvent Business" Hackathon aims to find concrete solutions from creative minds and technology to make business more human and trustworthy

May 9, 2012 – How can technology and a group of creative minds help build a more human and truly social enterprise that is designed for the 21st century world and restores trust between business and society? This is the big question tackled by the interdisciplinary Reinvent Business hackathon – a collaborative, rapid ideation and software programming event – to be held in San Francisco on June 9-10.

Co-developed by frog and LRN and in partnership with BSR, Carnegie Mellon University, Dachis Group, Fast Company, Net Impact, Silicon Valley Bank, and the World Economic Forum’s Global Agenda Council in Decision-Making, Reinvent Business will bring together a diverse group of software developers, designers, gamers, filmmakers, storytellers, and business leaders to design and build innovative products and services that have the capacity to change corporate behavior from within.

“The Reinvent Business hackathon is built to inspire the humanity inside of our organizations, deepen the connections between business and society, and shape the kinds of positive behaviors we need in a more interconnected and interdependent world,” said Dov Seidman, CEO of LRN. “True reinvention can only happen with multiple stakeholders contributing to the solution, sharing their ideas from the bottom up and not just the top down. We believe in the power of convening. Our hope is that by bringing together some of the brightest minds and passionate leaders we can create sustainable ideas for shaping organizations capable of thriving uniquely in the 21st century.”

Doreen Lorenzo, president of frog, said: “Social technology and design present a unique opportunity to drive higher levels of transparency, empathy, and self-governance within companies, enabling a more human and truly social enterprise. With this event, we aim to create concepts and prototypes for software applications that translate values and principles into concrete interactions and tangible experiences at the workplace.”

Both individuals and teams from companies and non-profits have until May 25 to submit their applications to participate at

During the two-day event, teams will be organized to brainstorm, sketch, design, and code their concepts to address various areas of opportunities for business transformation. A jury of venture capitalists, marketers, product designers, journalists, and business leaders will work with the participant teams to help them shape their designs, ensuring the greatest levels of quality, adoptability, and potential for positive impact. Confirmed judges include Alexa Clay (Director, Social Intrapreneurship and New Economy, Ashoka Changemakers, and author of The Misfit Economy), Kathleen Edmond (Chief Ethics Officer, Best Buy), Jim Fruchterman (CEO, Benetech), Ted Howes (Director, Consumer Products and Innovation, BSR), Peter Kim (Chief Strategy Officer, Dachis Group, and author of Social Business By Design), Ebele Okobi (Director, Business and Human Rights Program, Yahoo!), and Kal Patel (Executive Committee Member, LRN).

The winning team will receive a cash prize from Silicon Valley Bank and free mentoring from frog and LRN. The concepts and prototypes created at the event will also be promoted by all hosting parties.

About frog

frog works with the world’s leading companies, helping them to design, engineer, and bring to market meaningful products and services. With an interdisciplinary team of more than 1,000 designers, strategists, and software engineers, frog delivers connected experiences that span multiple technologies, platforms, and media. frog works across a broad spectrum of industries, including consumer electronics, telecommunications, healthcare, energy, automotive, media, entertainment, education, finance, retail, and fashion. Clients include Disney, GE, HP, Intel, Microsoft, MTV, Qualcomm, Siemens, and many other Fortune 500 brands. Founded in 1969, frog is headquartered in San Francisco, with locations in Amsterdam, Austin, Boston, Bangalore, Johannesburg, Kiev, Milan, Munich, New York, Seattle, Shanghai, and Vinnitsa. For more information, visit or follow @frogdesign on Twitter.

About LRN: Inspiring Principled Performance

Since 1994, LRN has helped 17 million people at 700 companies worldwide simultaneously navigate complex legal and regulatory environments and foster ethical cultures. LRN's combination of practical tools, education and strategic advice helps companies translate their values into concrete corporate practices and leadership behaviors that create sustainable competitive advantage. In partnership with LRN, companies need not choose between living principles and maximizing profits, or between enhancing reputation and growing revenue: both are a product of principled performance. LRN works with organizations in more than 100 countries, and has offices in New York, Los Angeles, London, and Mumbai. For more information, visit or follow @LRNinc on Twitter.

About the Reinvent Business hackathon

Co-developed by frog and LRN and in partnership with BSR, Carnegie Mellon University, Dachis Group, Fast Company, Net Impact, Silicon Valley Bank, and the World Economic Forum’s Global Agenda Council in Decision-Making, the Reinvent Business hackathon will take place on Saturday, June 9 – Sunday, June 10 at frog, 660 Third Street, San Francisco, CA 94107. Apply online at and follow @Reinventbiz on Twitter.

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