New White Paper Teaches Business to Business Companies How to Improve their Websites for Better Lead Generation

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The Mezzanine Group’s newest white paper outlines how business to business (B2B) companies can conduct a website audit to increase awareness of their products and services, enhance their image and generate leads.

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This white paper gives B2B companies a blueprint on how to evaluate their site and make sure that if they are making changes, those changes will improve their online presence and ability to attract and engage prospects online.

The Mezzanine Group’s newest white paper outlines how business to business (B2B) companies can conduct a website audit to increase awareness of their products and services, enhance their image and generate leads.

The white paper, called “B2B Companies: How to improve your website for better Lead generation” outlines four steps for auditing a website. It includes how to evaluate a site’s current performance, pointers on the areas to include in an assessment, several free and low-cost tools that companies can use to evaluate their online presence and suggestions on planning website improvements.

“We see many B2B companies waste thousands of dollars on websites that don’t deliver meaningful marketing results,” says Lisa Shepherd, president of The Mezzanine Group. “This white paper gives B2B companies a blueprint on how to evaluate their site and make sure that if they are making changes, those changes will improve their online presence and ability to attract and engage prospects online.”

The paper can be downloaded from The Mezzanine Group’s website at: http://bit.ly/IMeQOW

About The Mezzanine Group
The Mezzanine Group is a Business to Business (B2B) Strategy and Marketing firm based in Toronto, Canada. For over a decade, Mezzanine has worked with mid-sized B2B companies to improve the function and performance of their marketing through market intelligence, marketing strategy and execution. Mezzanine has twice been named to the PROFIT 100, Canada’s definitive list of fast growing companies.

For more information about The Mezzanine Group visit http://www.themezzaninegroup.com or contact us at (416) 598-4684 | info (at) themezzaninegroup (dot) com.
Copyright (C) 2012 The Mezzanine Group. All rights reserved.

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