Soon everyone will be asking, What does your t-shirt do?
Coconut Creek, FL (PRWEB) May 10, 2012
Visualitee (http://www.visualitee.com) has launched the first website on the Internet dedicated solely to selling Augmented Reality (AR)-enabled apparel and merchandise.
The new e-commerce site, Visualitee.com, is headed by a seasoned group of augmented reality professionals and will be the premier location on the web to find the most comprehensive collection of AR-enabled merchandise. In addition to carrying a wide variety of AR merchandise, the site will also facilitate independent artists and labels to venture into the quickly growing AR segment.
AR enables inanimate objects—such as T-shirts—to ‘come to life’ with a simple 1-2-3 process. Simply download one of the free apps, point a smart phone or tablet at the shirt, and the character (such as Disney’s Mickey Mouse, Agent P, Woody from Toy Story, or Optimus Prime from Transformers) becomes animated on the device’s screen.
"Until now AR has been cost prohibitive for independent artists and brands,” said Visualitee President Brian Rosendahl. “Due to the costs associated with AR programming, larger brands have been the only ones that have been able to launch AR-enabled merchandise. They also have been at the forefront of the AR explosion because of their access to traditional retail outlets and ability to amortize AR costs with volume. Our goal is to provide the independent artists with access to that retail outlet, as well as the expertise required to launch an AR experience."
"We are in the exciting process of selecting the first set of artists that will be working with us,” said Rosendahl. “
Visualitee.com will start by carrying the top-tier free AR apparel apps, Zappar and BoostAR, according to Rosendahl. "Once more companies begin to get involved, we will look to carry their brands as well as give the consumer the best selection of AR merchandise assembled in one place."
A veteran of the growing augmented reality industry, Rosendahl knows that consumer education is still a priority at Visualitee.com. “Most people do not know that AR-enabled products even exist, even though many major retailers are starting to carry the merchandise,” said Rosendahl. “Our products look like a normal t-shirt. Visualitee.com explains the simple 1-2-3 step process needed to make the shirt come alive. We feel this is a distinct advantage for our site. Our ability to educate the consumer is the added value on the AR-enabled product.”