"It’s rare in any business to be able to own something that simultaneously promotes your brand while eliminating your competitions’ ability to promote itself,” Domain Holdings CEO Jason Boshoff said. “There is only one Attorney.com."
Delray Beach, FL (PRWEB) May 09, 2012
Domain Holdings announced Wednesday that it has reached an agreement with Reinvent’s holding company, Vertical Axis Inc, to exclusively broker Attorney.com. The domain is listed at $2.25 million.
“Legal is among the more competitive verticals with hundreds of millions of dollars spent on online advertising annually,” Domain Holdings CEO Jason Boshoff said. “Owning this name provides any entity with interests in the space with a unique positioning or monetization opportunity.”
According to a study sponsored by the U.S. Chamber Institute for Legal Reform, trial attorneys alone spent nearly $52.6 million on keyword advertising in 2010, more than double what Apple spent on the terms iPad and iPhone, and triple that of Barack Obama’s 2008 presidential campaign online ad spend. The study measured spending from 25 of the nation’s biggest law firms and their estimated annual spend, including: Danzinger & De Lano ($16.6M), Sokolove Law ($6.35M), The Lanier Law Firm ($4.98M) and others.
“It’s rare in any business to be able to own something that simultaneously promotes your brand while eliminating your competitors’ ability to promote itself,” Boshoff said. “There is only one Attorney.com.”
According to Wordstream, a privately funded company that specializes in Search Engine Marketing, variations of the keyword “attorney” were the fourth-most searched terms behind insurance, loans and mortgage. The term attorney gets nearly 40,000 unique monthly searches with Google’s adwords tool. Using two of the top domain appraisal tools on the market, the estimated value of the name is $9.05M (Estibot) and $3.2M (DomainIndex). Attorney.com was originally registered in 1994 and Vertical Axis acquired the domain name in 2005.
Interested parties should send inquiries to sales(at)domainholdings(dot)com.
About Domain Holdings
Domain Holdings is a world-class service provider for buying, selling and monetizing of domain names. The company was co-founded by Chad Folkening, a longtime domain industry veteran, and John Ferber, co-founder of Advertising.com which was acquired by AOL for approximately $500 million in 2004, and whose collective online products and services have grossed more than $3 billion since 1996. DomainPower is an end-to-end domain monetization platform and marketplace. Like us on Facebook and Follow Us on Twitter.