Ad Agency, redpepper, Develops Facebook Promotion Which Achieves Record Fan Growth

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Award-winning integrated marketing agency, redpepper, successfully launched two Facebook promotions in the past year which have increased the Kirkland's fan base by over 400,000. During the first social promotion the Kirkland’s page became the fastest growing retail Facebook page and the 6th fastest growing Facebook page overall. During the second social promotion Kirkland’s was the ‘most talked about’ home decor brand and the fastest growing home decor page, averaging 8,500 new fans each day.

Kirkland's Facebook Promotion

Kirkland's Facebook Promotion

The keys to a successful facebook promotion are engaging content, incentives, shareability, and, of course, clear objectives.

Award-winning integrated marketing agency, redpepper, successfully launched two Facebook promotions in the past year that have increased the Kirkland’s fan base by over 400,000. In April of 2011 redpepper launched the Cha-Ching Facebook promotion which grew the Kirkland’s fan base to 271,083. During the month long promotion Kirkland’s page became the fastest growing retail Facebook page and the 6th fastest growing Facebook page overall.

Less than one year later the two companies have created Facebook magic, again. The current social media promotion launched April 2, 2012, with 347,395 existing fans. Since that time the fan base has increased by 173,583, approximately 33%. According to allfacebook.com, Kirkland’s was the ‘most talked about’ home decor brand on Facebook during the first week of the promotion. During the week of 4/29 - 5/5, Kirkland’s became the fastest growing home decor page on Facebook averaging 8,500 new fans each day.

“The keys to a successful facebook promotion are engaging content, incentives, shareability, and, of course, clear objectives. We are very proud of the success we have achieved with our partner, Kirkland’s. The page launched in 2009 and is now one of the most popular home goods brands on Facebook with over half a million fans.” said Tim McMullen, Co-Founder and Lead Strategist at redpepper.

redpepper is an award-winning integrated marketing agency with offices in Atlanta and Nashville. They have achieved a 10-year run of growth in clients, revenues, and profits, and have been recognized as one of the 5000 fastest growing companies in the country by Inc. Magazine for five years running. Partners Tim and Dave McMullen achieved the equivalent of a marketing double play with back-to-back Agency Marketer of the Year Awards (Atlanta 2009 and Nashville 2010). redpepper’s creative work has been recognized with more than four dozen national and regional industry awards.

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Samara Anderson
redpepper
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