Siemens chooses DScape Interactive to help launch Facility Prime™ iPad® App

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To facilitate the launch of their breakthrough iPad App, Siemens turned to DScape Interactive to create a short, high-impact e-marketing spot, now posted on YouTube.

“We have worked with DScape on numerous projects and have always been very happy with their creativity and responsiveness,” said Karen Otto, Project Manager at Siemens. “It was important to us that this piece had real energy."

Recently Siemens Building Technologies Division developed a breakthrough application for mobile building automation control. The Facility Prime™ app for iPad® goes beyond accessing data and provides two-way interaction between users and the APOGEE Building Automation System (BAS).

When Siemens launched Facility Prime™ to busy facility managers and building owners, they needed a high-impact marketing piece that could explain its wide range of features and benefits in just a few short minutes. They chose DScape Interactive LLC to create the piece. By leveraging their expertise in both e-marketing and e-learning, DScape was able to produce a quick, compelling segment that demonstrates Facility Prime™ in action and shows potential customers how adopting the new mobile app could save them time and enhance their building automation control.

The piece is under four minutes, and can be accessed from the web site, a link sent via email and now on YouTube.

“We have worked with DScape on numerous projects and have always been very happy with their creativity and responsiveness,” said Karen Otto, Project Manager at Siemens. “It was important to us that this piece had real energy. We’re very happy with the result.”

To view the video, visit Siemens’ YouTube channel at http://youtu.be/11AZsmjI39k.

Siemens Building Technologies Division is the world’s market leader for safe and energy efficient buildings (“green buildings”) and infrastructures. As a service provider, system integrator and product vendor, Building Technologies has offerings for building automation, heating, ventilation and air conditioning (HVAC), fire protection and security. For more information, visit http://www.usa.siemens.com/buildingtechnologies.

DScape Interactive LLC is a multimedia development company that designs, builds, and hosts custom e-learning and e-marketing programs, as well as tracking and learning management systems (LMS). DScape offers a broad range of creative approaches, including green-screen video, Flash-based interactivity, and peer instruction. The result is engaging content tailored to real-world marketing and training needs. DScape’s clients include Siemens, ARAMARK, Benjamin Moore, Kraft Foods, Sports Authority, Towers Watson and others. http://www.d-scape.com; moreinfo(at)d-scape.com.

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Mark Kaplan
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