Panama City Beach, FL (PRWEB) May 12, 2012
Panama City Beach saw a nearly 20 percent increase during the month of March according to the latest round of bed tax numbers, exceeding expectations.
College students on Spring Break were an obvious factor, but tourism officials are also crediting the increase to great weather, Panama City Beach’s location within the state of Florida, and a positive marketing spin.
The fact that the north-west Florida destination, commonly referred to as the “Spring Break capital of the world”, is easily accessible by car and now by air is a major factor in the decision planning of a college student.
“The destination remains very popular because of its location,” said Carm Giardina, a representative of College Marketing Group (CMG), one of the leading agencies that market Panama City Beach to students. “You don’t have to travel extremely far to get there if you live in the mid-west and north-eastern U.S. states. Not to mention, the prices on the beach are still very much affordable for students on a designed budget.”
Whereas other spring break hotspots such as Cancun, South Padre Island, South Beach Miami and Las Vegas can all be quite pricey, Panama City Beach has stayed true to what made the destination a go-to spot in the first place – its affordable rates, and its world-recognized 27 miles of pure white sandy beaches.
“Our involvement in marketing Spring Break to Panama City Beach does indeed help,” said Carm Giardina. “However, there are many reasons that ultimately contribute to its increased popularity.”
For more information on Collegiate Marketing Group, please visit http://www.collegiatemarketinggroup.com