Just Published - PR News' CSR and Green PR Guidebook

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PR News' CSR and Green PR Guidebook is packed with insights, case studies and tactics from the top CSR experts in the PR arena.

In the newest must-read CSR and Green PR Guidebook, leading CSR experts explain how to link CSR and sustainability to brand messaging, manage CSR programs during and after a crisis, create on-point CSR reports using the Global Reporting Initiative guidelines, track your global engagement with social media listening tactics, add CSR success stories to Wikipedia entries, align business goals with CSR programs and much more.

The CSR and Green PR Guidebook is available at http://www.prnewsonline.com/store/65.html.

An organization’s reputation can be damaged so easily and quickly, and mending that reputation can take a long, long time. The most recent Cone/Echo Global CR Opportunity Study found that 93% of consumers want to know what companies are doing, and 91% of them want to be heard. And companies are hearing those consumers loud and clear, whether they’re actively listening or not.

CSR and Green PR Guidebook chapters include:

  •     Cause Marketing & Community Relations
  •     Digital Communications
  •     Media Relations
  •     Stakeholder Communications
  •     Sustainability Reporting
  •     Philanthropy Communications
  •     Internal Communications
  •     Crisis Communications
  •     Green Messaging
  •     Case Studies

Professional communicators know that there has never been a better time than the present moment to advance CSR and sustainability initiatives for an organization and for clients. PR News’ CSR and Green PR Guidebook will serve as a go-to source for the essential insights, strategies and tactics that will burnish a brand’s reputation as a CSR leader.

The CSR and Green PR Guidebook is available at http://www.prnewsonline.com/store/65.html.

PR News’ CSR and Green PR Guidebook is an invaluable resource for PR, communications and marketing professionals at any organization. This guidebook delivers a comprehensive look at how corporate social responsible initiatives can elevate an organization’s reputation, internal morale and more.

Contact Laura Berdichevsky at lberdichevsky(at)accessintel(dot)com with any questions regarding this guidebook.

The PR News family of products also includes the weekly PR News publication, The Digital PR Summit, Media Relations Forum and PR Measurement Conference, PR Webinars and Workshops, PR Guidebooks, Platinum PR Awards, PR People Awards, Nonprofit Awards, 15-to-Watch and more. Visit PR News online at http://www.prnewsonline.com.


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Laura Berdichevsky
PR News
(301) 354-1610
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