(PRWEB) May 09, 2012
Toyota Material Handling has partnered with Equipment Base to design and implement a cohesive online marketing strategy for their dealerships nationwide.
One of the recent dealerships to join the program, Williams Toyotalift, has an established website that has been overhauled to match the aesthetic standards and forward facing image that Toyota's Material Handling division requires. With the ability to update any of the products they offer such as forklifts in Akron or their parts and service department, Williams will enjoy a level of website management that will allow them to change their website content, manage products, and track customers from a single backend.
Toyota Material Handling Northeast, on the other hand, is a brand new website for a brand new dealership. Whereas Williams Toyotalift is building their online brand and expanding their traffic base, TMHNE is creating a new image from scratch. This is where the Equipment Base website service can really make an impact. It will take a dealership without any online presence and transform it into a promoted brand across all the major traffic channels, including search engines, social media outlets, and local directories.