FameUp.TV set to disrupt TV production and revolutionise online video space

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A new media venture with a innovative production pipeline involving crowdsourcing all aspects of production is planing to change the way we think of content creation


Millions of users upload self made content, proving creativity and execution ability. We take this massive resource, channel it into a competition format and make it more professional in order to produce better content that would appeal to advertisers

Based in London, a group of media executives & creatives are launching a whole new form of content creation - FameUp.TV. By crowdsourcing all aspects of production talent, both in front of and behind the camera, they are set to disrupt the conventional TV production pipeline.

FameUp is a revolutionary media venture combining the competition and excitement of talent shows with the creative passion of online audiences to form the first production company based on crowdsourcing. The site gives people the opportunity to take part in creating web TV by inviting them to win roles as cast and crew on professional productions that will be mentored by industry professionals. Disrupting the established system for recruiting acting and production talent, users will apply by submitting videos. This will allow everyone to bypass the old-fashioned model of agents and “who you know”, giving fresh hope to millions of young talents looking for their break. Users will then take part in competitions to win key roles on productions – directing, filming, editing, presenting and obviously acting – and the winners will produce high quality web content whilst being mentored by professionals.

The result is diverse, high quality video content that can be distributed and syndicated online. As well as giving people a chance to take part in productions, users will get paid and raise their profile through the online distribution. FameUp is already cooperating with the JWT, one of Europe’s biggest adverting agencies, and leading ad network BRIGHTROLL to enable maximum exposure of the content and various revenues streams.

The competition and voting process will be done by a specially built technological platform, developed exclusively for FameUp. The platform enables access and participation from all devices, full integration to social networks and gamification that enriches the user experience.

The venture is headed by Alon Shtruzman, previously VP Digital Media of FOX International Channels. Other prominent names on the team are Iris Maor, previously MD of Yipp Films and Jack Brough, a BAFTA nominated script writer and a prolific online video creator.

Alon Shtruzman, CEO “Traditional production methods are expensive, cumbersome and don’t utilise the enormous power of social networks and internet users in general. Millions of users upload self made content, proving creativity and execution ability. We take this massive resource, channel it into a competition format and make it more professional in order to produce better content that would appeal to advertisers. YouTube exhibit astonishing numbers, of both uploads and views. However the problem is that a big chunk of this content is irrelevant to advertisers and does not generate revenue. This is where we come in – by making some of this creative resource valuable.”

FameUp will generate and fund the productions which will cover various genres – drama, comedy, reality, lifestyle etc. – focusing on content which appeals to advertisers. The productions themselves will be presented on FameUp’s own site and syndicated on other sites to maximise viewership.

The venture has just been launched in the UK, firstly as an internet site and later in the year on all devices (mobiles, tablets, smart TVs, streaming, etc). After the UK launch, the venture will be rolled out in other European countries in local languages.

The idea for FameUp was originated and developed by David Yardeni, co-owner of TEDY Productions which has already invested approx. £1M in developing the platform and formats. David is one of Israel’s most influential and versatile content producers. He has over thirty years experience in stage, TV and film productions. He has worked in Israel, London and Los Angeles and the company he established, TEDY Productions, is Israel’s biggest private production company in Israel. Since 2000 TEDY has produced ‘A Star is Born’ - still one of Israel’s top rating shows on TV. The drive to develop this new venture came from TEDY’s understanding of the profound changes in viewing habits, the movement of advertising money from TV to the online sphere and the popularity of technological platforms enabling video viewing on different devices.


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Iris Maor
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