America’s Heritage Inspires Joe Ruggiero Sunbrella® Showtime Collection

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Native American, Men’s Suiting and Coastal Groups Add Diversity, Color

These inspirations from America’s heritage are powerful and timeless, which assures that authentic interpretations will resonate within the home décor marketplace.

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Drawing inspirations from America’s rich cultural heritage, internationally recognized home décor designer Joe Ruggiero will feature broad inspirational themes and deep colorways in his new Sunbrella® fabrics debuting during the June Showtime event in High Point. Three new Sunbrella groups represent one of Ruggiero’s most expansive additions to his Sunbrella Collection since it first launched 10 years ago.

“You can trace our nation’s history through its textiles and the ways in which fabrics reflect dynamic changes sweeping through the culture,” Ruggiero said. “These inspirations from America’s heritage are powerful and timeless, which assures that authentic interpretations will resonate within the home décor marketplace.”

Ruggiero’s new Sunbrella fabrics for Showtime are comprised of three groups, Native American, Men’s Suiting and Coastal, each with its own unique story. Colorways within these new fabrics are equally diverse, recognizing the consumer’s love affair with monochromatic décor that reflects leading color trends.

Native American
“The Native American group was inspired in part by the blankets, rugs and bead work of our country’s first inhabitants,” Ruggiero said. “Within this group there are also influences from throughout America’s early years including fabrics reminiscent of hand woven textiles.”

The lead pattern in the Native American group is called Native and offered in Maze, Wren, Fossil, Putty and Gravel. This pattern was inspired by Native American rugs, presented as a modern day interpretation of America’s earliest hand-made textiles. A distinctive characteristic of the Native pattern is a rib that runs throughout the fabric, made possible by continuing innovations in Sunbrella fabric formation.

Anyone familiar with ancient cave drawings will recognize the inspiration for symbols created in the second pattern in this group called Tribal. The look is a pattern within a pattern, which comes alive through colors that include Aqua, Merlot, Chili, Gravel, Putty and Pumice.

Rounding out the Native American group are the patterns Lagos and Stitch. Lagos has the look of a native blanket, incorporating a series of beautifully woven stripes. Deep coloration is achieved with options in Aqua, Chutney, Chili, Graphite, Pumice and Dove. The pattern Stitch, as its name implies, emphasizes raised stitching, creating the look of embroidery. Color ways include Cloud, Brass, Putty, Barley and Velum.

Men’s Suiting
“Fabrics used for the men’s suiting have always had a profound influence on the American sense of style,” Ruggiero said. “As is evident in my fabric collections over the years, I have long admired a classic masculine approach to home interior, which you will see throughout my new Men’s Suiting group.”

Nothing says men’s suiting like pinstripe, which is the look and feel of the pattern Hartley, evoking the aesthetic and the hand of worsted wood. Color ways are also classic menswear in Indigo, Char, Coal and Parchment.

The pattern Pebbles is named for its highly textural surface that evokes the ambiance of tweed. Look for colorways in Fossil, Maze, Wren, Moss, Oyster and Dusk, again reflecting color diversity in Ruggiero’s Showtime offerings.

Two other patterns of note within the Men’s Suiting group are Squared and Razzle. Squared is a window-pane design, but goes a step further with a highly textural surface typically associated with hand-woven fabrics. Colors include Robin Egg, Putty, Dusk and Wheat. Razzle finds its origins in men’s shirting fabrics, formed with small ticking stripes in the colorways of Melon, Wren, Cloud and Dusk.

“The California coast where I live is constantly inspiring in colors, textures and natural wonders,” Ruggiero said. “This group gave us an opportunity to add a botanical pattern to the collection and offer fabrics certain to appeal to anyone who loves the sea.”

Max II is a lead pattern in the Coastal group, featuring alternating stripes that are formed from intricate textural weaving. Colors transition throughout the pattern, offered in Sea Glass, Putty, Sunset and Dusk.

Anyone who enjoys the look of broad stripes will be drawn to the pattern Uppland, which features eight-inch stripes. The graphic look of this pattern was inspired by Ruggiero’s visit to Uppland, Sweden, an historic locale on the east coast of Sweden. Colorways include Parchment, Graphite, Indigo and Russet.

The botanical pattern in the Coastal group is called Josie, which is an impressionistic creation of leaves and flowers that Ruggiero crafted following a Matisse-inspired design technique using cut-out paper forms. Josie is available in the colorways of Putty, Wren, Cloud and Barley.

“Our Sunbrella fabrics reflect close collaborations not only with the Glen Raven marketing, design and manufacturing teams but also with the hundreds of professional designers who I meet during my travels throughout the country,” Ruggiero said. “It is invaluable for me to network with working professional interior designers through lunch-and-learn presentations and other events that give us an opportunity to share inspirations, aspirations and insights from today’s home décor consumers.”

Ruggerio’s new Sunbrella fabrics, along with the entire Sunbrella line, can be seen during Showtime in High Point on June 3-6. The Sunbrella showroom is located at 336 S. Wren St.

About Joe Ruggiero
Joseph Ruggiero & Associates, Inc. is a multi-media home design and television production company based in Los Angeles.

In addition to his Sunbrella fabrics collection, Ruggiero also designs upholstery for Miles Talbott, lighting for Craftmade, casual furniture for Terra, wood furniture for Gat Creek (American made with wood from sustainable forests), all-weather wicker for Woodard in Viro fiber, decorative trims for Phoenix and bedding and drapery for Casa Fiora. On the web at

About Sunbrella Fabrics
Introduced in 1961, Sunbrella revolutionized the way the world thinks about how beautiful fabrics look, feel and perform. The Sunbrella brand is the leading premium fabric choice for awning, marine and furniture manufacturers, offering legendary durability, fade resistance and ease of cleaning.

Furniture fabrics from Sunbrella are continually advancing in design sophistication and comfort, resulting in applications both outside and inside the home for coordinated décor. Sunbrella fabrics have been certified by GreenGuard, an international standard, for contributing to indoor air quality.

Sunbrella fabrics are manufactured and marketed by Glen Raven, a 132-year-old family-owned company based in North Carolina with operations worldwide. For more information on the Sunbrella brand, including fabric resources, visit

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