Russian Private Label Market Analyzed & Forecast in New Topical PMR Report Published at MarketPublishers.com

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New market research report “Private Label in Russia 2012. Market Analysis and Development Forecasts for 2012-2014” prepared by PMR has been recently published by Market Publishers Ltd. The report states that despite active development of private labels in Russia, consumers are vaguely aware of the attractiveness of chains’ own brands.

TD The Market Publishers Ltd

http://marketpublishers.com/

Traditionally, private labels were developed by grocery retailers in Russia. However, with the development of the retail industry in the country, non-grocery retail operators have become involved in the private label market by launching their own brands.

Despite active development of private labels, Russian consumers are vaguely aware of the attractiveness of chains’ own brands. It is especially observable in the case of private labels that are not associated with the chain’s banner.

New market research report “Private Label in Russia 2012. Market Analysis and Development Forecasts for 2012-2014” prepared by PMR has been recently published by Market Publishers Ltd.

Report Details:

Title: Private Label in Russia 2012. Market Analysis and Development Forecasts for 2012-2014
Published: April, 2012
Pages: 123
Price: US$ 2,800
http://marketpublishers.com/report/consumers_goods/retailing/private_label_in_russia_2012_market_analysis_n_development_forecasts_4_2012_2014.html

The report offers comprehensive analysis of the private label market in Russia in 2007-2011 with development forecasts for the years 2012-2014.

Report Scope:

  •     database of around 5,500 private label products, based on the data from 17 retail grocery store chains in the Russian Federation; the description of each product includes its category, retail price in both RUB and USD, weight/size per packet, private label name, its distributor chain, as well as the full name of the manufacturer;
  •     comparative analysis of the prices of selected private label products;
  •     value of sales for private labels of food retailers in Russia with development forecasts to 2014;
  •     trends on the private label market and factors impacting its growth;
  •     whole chapter on the production of private labels;
  •     profiles of top players and their private label programme;
  •     new businesses on the private label market;
  •     current development forecasts.

Report Contents:

I. Methodology

II. Executive Summary

III. Overall Socioeconomic Situation of Russia

IV. Overview of the Retail Market

V. Value of Private Label Market

VI. Overview of Private Label Offer by Store Format and Price Segment

VII. Overview of Private Label Market – Trends

VIII. Consumer Attitudes Towards Private Labels

IX. Production of Private Labels

X. Profiles of Selected Retailers Offering Private Labels

XI. Price Positioning of Retailers’ Private Labels

XII. List of Graphs

XIII. List of Tables

XIV. About PMR

XV. Contact PMR

More new market research reports by the publisher can be found at PMR page.

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Tanya Rezler
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