Basketball Playoffs Draw Attention to the Role of Footwork and Foot Care in Winning Games, Says Xenna CEO

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Athletes, especially basketball players, rely on quick, agile footwork to make plays. Xenna Corporation (http://www.xenna.com) CEO, Carol J. Buck says, "In order to perform at their peak, athletes must start with feet that are in great shape -- and keep them that way.” Xenna Corporation is a leader in foot care with products distributed throughout the U.S. in chain drugstores and mass retailers, including Walmart, Walgreens, Rite Aid and CVS.

Athletes, especially basketball players, rely on quick, agile footwork to make plays. Xenna Corporation (http://www.xenna.com) CEO, Carol J. Buck says, "In order to perform at their peak, athletes must start with feet that are in great shape -- and keep them that way.”

Xenna Corporation is a leader in foot care with products distributed throughout the U.S. in chain drugstores and mass retailers, including Walmart, Walgreens, Rite Aid and CVS.

Basketball athletic trainers are on the front line of professional athletes' foot care needs. Ted Arzonico, a former trainer for the Orlando Magic Basketball Team, is among the pro sports users of Xenna's natural NonyX® Nail Gel. Patented, diabetic-friendly NonyX Gel (pronounced “Non-X”) breaks down and removes keratin debris – the discolored or yellow granular substance under toenails that can cause toenails to become unattractive over time.

Arzonico says, "I was skeptical in the beginning, but stuck with it, using NonyX Gel twice daily and sometimes three times after workouts in the pool. Basketball players are leery of new products, but when they see my results, it's a different story. My nail looks really good."

Used by podiatrists since 2001, NonyX Nail Gel was rated as a “top niche brand” by Drug Store News in 2010. Xenna Corporation was also a recipient of the TOP 50 Research Facilities Award in 2006.

With continuous use, toenails become clear and healthy-looking as keratin debris is softened, dissolved and scraped away using a manicure tool.

NonyX can be found in the footcare aisle at Walgreens, Walmart, CVS, Rite Aid (larger stores), Duane Reade, Kinney Drugs, Kerr Drug, HEB, many Medicine Shoppes, Marsh, ShopKo and Harris Teeter.

Xenna’s CalleX® Exfoliating Dry Heel Ointment is a natural solution to the problem of dry, cracked heels – also a common problem for athletes.

CalleX Ointment contains patented natural exfoliating enzymes, rather than acids, to smooth away dry, rough and scaly skin on heels and soles. CalleX Ointment also hydrates the skin with a moisture-barrier base. No scraping is needed for a soft, supple heel in about two weeks.

Diabetic-friendly, CalleX Ointment’s unique, natural enzyme formula breaks down and exfoliates ONLY the dry, dead top layer of flakes or scales that contribute to the look and feel of rough-to-the-touch, unsightly feet. It also has a refreshing peppermint scent (from natural peppermint oil) that keeps unwanted foot odor at bay.

CalleX Ointment is available in the footcare aisle at Walgreens, Rite Aid, Kinney Drugs, many Medicine Shoppes, Kerr Drug and Stop & Shop.

Buck says, “The NBA playoffs should serve as a reminder to all athletes that while unsightly feet is often part of the price they pay for their sport, with the proper attention they don’t have to be.”

Both NonyX Gel and CalleX Ointment are natural, patented and free of potentially irritating urea, salicylic acid, parabens, lanolin, preservatives, artificial fragrance and colorants.

Xenna Corporation has a commitment to the environment, as well as to the personal well-being of its customers. Manufactured in the USA, Xenna products are never tested on animals and they contain no animal byproducts. All Xenna products are 100% money-back guaranteed.

Both NonyX and Callex are also available online at http://www.drugstore.com and http://www.xenna.com. $4 and $5 rebate coupons for NonyX Nail Gel and CalleX Ointment are available at http://www.xenna.com/xenna_coupons.html.

About Xenna:

Based in Princeton, NJ, Xenna’s mission is to provide innovative solutions in personal care. Reflecting the success of that mission, the company was a recipient of the TOP 50 Research Facilities Award in 2006.

Xenna is a privately-held, woman-owned company which develops and distributes natural personal care products for skin, hair and nails. To contact them call 800-368-6003 (business hours, Mon-Friday Eastern Time).

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Carol J. Buck
Xenna Corporation
(800) 368-6003
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