BTS Launches White Paper on Leveraging Business Simulations in Corporate Environments

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Stockholm, Sweden and Stamford, Ct. - BTS USA, a leading strategy implementation consultancy, has recently published a white paper- Navigating Strategy Execution: The Case for Custom Business Simulations. This white paper explores the tradeoffs and benefits of business simulations in corporate environments, provides a framework for developing effective simulations, and discusses why customized simulations, when properly applied, yield tremendous business impact.

“Executives are
looking at
not as an
optional expense,
but as a

Navigating from strategy to execution presents tremendous barriers and risks. To effectively implement strategic priorities, today’s leading organizations are adopting experiential learning methods and are increasingly discovering the value of business simulations.

Business simulations have evolved into one of the most effective methods for accelerating strategic transformation initiatives, improving business acumen, building leadership skills, and enabling sales force transformations. Companies that deploy business simulations achieve quantifiable results; however, return on investment is not assured. Experience has shown that customized simulations, tailored to the company’s business and strategic priorities, yield greater impact than generic or off-the-shelf simulations. As a result, research shows that corporations are projected to significantly increase their future investments in customized simulation based learning initiatives.

BTS Founder & CEO, Henrik Ekelund notes that this trend is happening already. “Companies are coming to the realization that customized simulations are not just a learning experience; they’re a strategy alignment and execution experience. The difference is in the results.”

Discover how leading companies like Aetna, Liberty Mutual, Sony and Vestas have leveraged customized business simulations to accelerate strategy execution. To download the paper, click here.

About BTS Group
BTS is a world leading strategy implementation firm that accelerates execution by building the alignment, mindset and capability needed to deliver superior business impact. The company leverages customized business simulations and experiential learning initiatives to help clients achieve better results, faster.

For more information, please visit

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Jessica Bower
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