New Book Released from FT Press Explains How Families Can Shrink the Cost of College

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Everyone knows that the price of college is soaring, but there has been shockingly little focus on how families can actually take concrete steps to make college more affordable.

The No. 1 way to shrink the cost of college is for parents and teenagers to become educated consumers. There is money available for families who know how to follow the money trail. Most students, for example, who attend private colleges get a tuition price break that averages 49%.

Why aren't American families getting the information they need to make smart college choices? According to Lynn O'Shaughnessy, the author of the newly released second edition of The College Solution: A Guide for Everyone Looking for the Right School at the Right Price Families (FT Press, $24.99, 288 pgs., ISBN-13: 9780132944670, May 2012), here are the two biggest culprits:

1. The financial industry.

Financial professionals aren't providing advice to families because the big money is in retirement planning and wealth management. Financial firms provide lots of advice about how to stretch a retirement nest egg, but they are silent about how to stretch your college account as far as possible when your child is a teenager.

2. High school counselors.

Sure these counselors are busy, but even if they had lots of free time they still couldn't provide families with smart college advice. Why the ignorance? Many of the nation's counselors have been required to obtain a master's degree in counseling to qualify for their jobs, but shockingly the 400-plus graduate schools of education in this country almost never include any college planning in their curriculum. It's a national scandal!

The Smart Way to Fight Back Against High College Costs

To combat the dearth of meaningful college information, the second edition of The College Solution provides an easy-to-read road map that explains how families can shrink their college costs.
The completely updated second edition provides answers to such critically important questions as these:

  •     What are the biggest sources of college money?
  •     How can you increase your chances of qualifying for merit scholarships?
  •     Why are private scholarships often the wrong place to look for college cash?
  •     How can I measure the generosity of a school before I apply?
  •     What are the best online tools to evaluate colleges?
  •     What do families of divorce need to know about financial aid?
  •     What are my options if I do poorly on the ACT or SAT?
  •     What is the best way to use college rankings?
  •     What is the real story behind athletic scholarships?
  •     How do I generate college ideas?

The average sticker price of a private college is equal to at least 40% of the annual income of 80% of Americans. The price of state universities is now growing faster than private schools. Obviously families can’t swing the cost without discounts and planning ahead. For every American family looking to send their kids to college, no other book offers this much practical guidance on choosing and paying for college—and no other book will save you as much money!

If you are interested in receiving a copy of The College Solution or an interview with the author, please contact Lynn O'Shaughnessy at 619-461-0241 or Lynn(at)

About the Author

Lynn O'Shaughnessy is a nationally recognized higher-ed author, journalist and speaker. She writes frequently about college issues for CBS MoneyWatch and for her own popular college blog at

Lynn has written or been interviewed about college issues for such publications as Money Magazine, Bloomberg Businessweek, The New York Times, Wall Street Journal, Los Angeles Times, USA Today, Fox Business News, Huffington Post, Parade Magazine, CBS This Morning and U.S. News & World Report.

Lynn is the consulting director of college planning, K-12, at the University of California, San Diego Extension. Lynn, a graduate of the University of Missouri's School of Journalism, is also a frequent speaker on how families can find and afford great schools.

About FT Press
FT Press (, an imprint of Pearson, publishes high quality books in the areas of General Business, Finance and Investing, Sales and Marketing, Leadership, Management Strategy, Human Resources, and Global Business. Our brand is built on the concept of signing and publishing the world's best minds on the most relevant topics.

The College Solution: A Guide for Everyone Looking for the Right School at the Right Price, Second Edition, 2/e
Lynn O’Shaughnessy
May 2012
288 pgs.
ISBN-13: 9780132944670

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