Plan B Appears on FoodNewsToday.com

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Discusses the Role of Social Media and Best Practices for Food Brands

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You (brands) need to move from the aspect of looking to do brand self-promotion, the couponing and gaming, and get more into ‘what is the conversation I am looking to have.’ It is word-of-mouth media and advertising.

Wes Crnkovich, Director of Strategic Planning for the Chicago-based full-service advertising agency Plan B [the agency alternative], was featured on a recent episode of Food News Today where he shared insights on how social media can and should be a part of food marketing.

During the interview, Crnkovich discusses social media’s role in the food industry, noting that many companies are treating social media marketing with an outdated perspective. He emphasizes that social media marketing is about generating conversations, not just promotions, adding that brands should set measurable and appropriate goals before beginning a social media campaign.

Crnkovich explains, “You (brands) need to move from the aspect of looking to do brand self-promotion, the couponing and gaming, and get more into ‘what is the conversation I am looking to have.’ It is word-of-mouth media and advertising.”

Crnkovich holds more than two decades of brand management experience at international packaged goods firms including Unilever and ConAgra Foods.

Food News Today is a food news service for both conventional and social media that cuts through the food clutter and focuses on the stories and trends that matter. It offers further research to help empower audiences with opinion, insights, facts and unbiased food information. Visit http://www.foodnewstoday.com for more information.

About Plan B
Chicago-based creative advertising agency Plan B [the agency alternative] is a full-service, on-demand branding agency. For forward-thinking marketing managers, we offer a fully transparent, collaborative partnership that blurs the line between corporate brand managers and our own specialized digital-age marketing experts, driving efficiency and shortening time to market. Plan B designs, develops and delivers innovative, integrated strategic campaigns across all media platforms; effectively blending traditional, digital, mobile, and social media marketing solutions. Do you have a Plan B?
For more information visit http://www.thisisplanb.com.

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Lisa Kornblatt
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