ASM International Outperforms their Average Email Open Rates by 257% and Saves $30,000 in New Informz Case Study

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Informz, a leading email service provider for the association and nonprofit industries, released a case study on how ASM International’s automated membership welcome campaign outperformed their average email open rates by 257% and cut $30,000 from their budget.

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The seamless integration between my database and the Informz email platform, coupled with the automated email feature, has allowed me to create emails that deliver results while also saving us time and money.

Informz, a leading email marketing service provider for the association and nonprofit industries, has released a new case study discussing how their client, ASM International, increased their average email open rates by 257 percent and saved $30,000. The case study provides detailed insight into how ASM implemented an automated membership welcome campaign within the Informz email platform to demonstrate the value of membership and increase renewal rates.

The case study highlights how ASM developed a series of triggered emails based on a member’s join date to welcome new members and promote their benefits and resources. ASM took advantage of the integration between their member database and Informz to create a fully-automated campaign.

“The seamless integration between my database and the Informz email platform, coupled with the automated email feature, has allowed me to create emails that deliver results while also saving us time and money,” stated Mark Barton, Membership Director at ASM. The automated emails resulted in a 257 percent higher open rate than ASM’s other email campaigns. Additionally, ASM was able to eliminate printed membership packets, which saved them approximately $30,000 in direct mail costs.

“When clients integrate their database with Informz, they’re able to automate many manual processes across multiple systems,” said Joe Tyler, CEO of Informz. “The integration eliminates the need for organizations to manage data in multiple locations, improving their efficiency and enabling them to create effective email communications that support their goals – all from one integrated interface.”

The full case study is available for free download from the Informz website. For more information about Informz products and services visit http://www.informz.com or contact Lori Ely at 1-888-371-1842 x 208 or ely@informz.com.

About Informz:
Informz (http://www.informz.com) is an integrated email marketing service that enables highly personalized and targeted communication. The Informz solution provides customers with the tools and expertise to easily and cost-effectively promote their brands, stay in touch, generate and analyze data about their markets, manage information about their customers and partners, and receive valuable feedback to refine future action. Advanced features in the Informz product include text messaging, online survey tools, online voting, and event registration.

About ASM International:
ASM International, an engineering and scientific society, provides services to over 36,000 members worldwide. ASM International provides authoritative information and knowledge on materials and processes, from the structural to the nanoscale.

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Lori Ely
Informz
518-691-0071 208
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