The rename to Cordova Stone signifies a change in demand from designers and homeowners for a handcrafted look and feel.
Atlanta, Ga. (PRWEB) May 10, 2012
Oldcastle® Architectural, the largest producer of concrete masonry products in North America, has renamed its high-density, pre-finished architectural concrete masonry unit Cordova Stone™ to better represent its timeless aesthetic appeal and artisan, hand-cut appearance.
The rebrand is part of extensive research and development in artisan stone veneers. The adoption of the new name Cordova Stone, which signifies the end of the company’s sale of the product under the PRAIRIE® STONE mark, is intended to more accurately express the unit’s artisan aesthetic and natural stone beauty. The company plans to unveil additional artisan product offerings in the coming months under the Artisan Masonry Stone Veneers™ brand.
“The rename to Cordova Stone signifies a change in demand from designers and homeowners for a handcrafted look and feel,” said Len Browning, Oldcastle Technical Advisor. “The new name is reminiscent of walking the streets of a classic European city where hand-chiseled stone outfits every building. Cordova Stone delivers this old world look with the confidence that comes from quality manufacturing.”
Cordova Stone is ideal for an efficient installation, as it can be easily cut and shaped in the field. Other than routine cleaning with a standard commercial grade cleaning agent, Cordova Stone masonry units require virtually no maintenance and will last the lifetime of your building. Manufactured with a high-performance water repellent admixture, Cordova Stone masonry units repel moisture, resist mold and offer efflorescence stain resistance.
Manufactured by Northfield Block, an Oldcastle® Company, Cordova Stone achieves the look of natural stone by using all natural aggregates. The product can be used in Old World application or buildings that want clean lines and a more modern look. Whether in a veneer or through-wall application, Cordova Stone is versatile and provides a high degree of design flexibility with a wide variety of shapes and sizes. Structural integrity and durability make Cordova Stone a well suited choice for both commercial and residential projects.
About Oldcastle® Architectural
Oldcastle® Architectural is a leading supplier of innovative and sustainable masonry and hardscape products for North America’s building and landscaping markets. Oldcastle Architectural is the innovator behind many of the industries’ well-known brands including Glen Gery Brick®, Trenwyth™ masonry products, EnduraMax™ High Performance Wall System and Belgard® Hardscapes among others. Oldcastle Architectural is a division of Oldcastle Building Products™, a subsidiary of Oldcastle®, Inc., the North American arm of CRH plc one of the top five international building products companies--http://www.crh.ie. For more information, call (855) 346-2766 or visit http://www.oldcastlearchitectural.com.