K’NEX BRANDS To Launch New Line Of Beatles Yellow Submarine Building Figures

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Officially-Licensed Buildable Figures by K’NEX Allow Music Fans to Build Classic Yellow Submarine Band

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“The Beatles Yellow Submarine buildable figures from K’NEX will bring John, Paul, George & Ringo to life in a new and exciting way that kids love,” said Michael Araten, president of K’NEX Brands.

Music lovers, young and old, will soon be able to build and play with characters from their favorite iconic rock band, The Beatles, with new licensed buildable figure packs by K’NEX®. K’NEX, the only US construction toy company focused on Building Worlds Kids Love™, is pleased to announce a licensing agreement with Apple Corps Ltd., brokered by Live Nation Merchandise, The Beatles North American Licensing Agent. This agreement allows K’NEX to create building toys inspired by The Beatles Yellow Submarine.

A pop culture force, The Beatles redefined music for their own generation and generations to come; they also redefined art, fashion and entertainment. The Beatles were responsible for several films that were well ahead of their time, including their only animated and possibly most recognizable film, the animated classic - Yellow Submarine. By combining the well-known images of the beloved Beatles, the popularity of figure packs, and the award-winning K’NEX building system, K’NEX has captured the essence of Yellow Submarine in all of its musical and whimsical charm in a new collectible line that launches with a four-piece buildable figure set.

“The Beatles Yellow Submarine buildable figures from K’NEX will bring John, Paul, George & Ringo to life in a new and exciting way that kids love,” said Michael Araten, president of K’NEX Brands. “Fans of all ages will have the opportunity to build and collect The Beatles Yellow Submarine!”

Buildable figure packs will feature authentic adornments from the unforgettable Yellow Submarine movie. The figures are faithful to the lads’ song-driven adventure. Each is wearing his own respective groovy outfit, a black mop-top unique to the 1968-era of Beatles history, and features the face that captures the look and persona specific to each Beatle. Sets also include instruments, such as guitars and drums, to recreate the full band experience and packaging that doubles as a stage!

Designed for children ages 5+, the figure packs bring the fun of the Yellow Submarine movie to the child and expand their appeal through a rewarding, age-appropriate K’NEX building experience. The Beatles Yellow Submarine buildable figure packs will be available exclusively at Target, target.com and knex.com in Fall 2012.

About K’NEX Brands
Founded in 1992, K’NEX Brands was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX seeks to build young minds with its exciting product line and critically acclaimed K’NEX Education program. For more information, please visit http://www.knex.com.

© 2012 Subafilms Ltd. A Yellow Submarine™ Product

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Kate Loffio
K'NEX
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