BASF launches Polyurethanes website for North America

Share Article

BASF launches Polyurethanes website for North America

At BASF, we create the chemistry that helps our customers convert challenges into solutions.

BASF’s Polyurethanes business in North America has launched a new website,

Designed to provide visitors with easy access to product information, the website includes a new "Polyurethanes 101” section, an interactive “Ask the Expert” section, and downloadable tools such as videos, literature and case studies about the company’s high-value polyurethane products used in key applications such as:

  •     Construction
  •     House and Home
  •     Appliances
  •     Transportation
  •     Energy

“Our newly constructed website, offers visitors an entirely new experience,” said Gerry Podesta, Senior Vice President, Polyurethanes, for BASF in North America. “Information is organized based on the industry of interest, products are searchable four different ways, and visitors can request a custom formulation based on their needs. We also make our experts available via the interactive ‘Ask the Expert’ section - allowing visitors to submit questions as well as learn from other entries. All of this is accomplished for the visitor with a minimum of clicks.”

In addition to its broad portfolio of urethane chemicals, elastomers and specialty systems, BASF offers deep application and formulation expertise centered on the multi-faceted polyurethane molecule. While polyurethanes are found throughout a myriad of value chains, innovations in polyurethanes can also help end use manufacturers achieve their most difficult goals such as energy-efficient homes and buildings, lighter weight cars and reduced environmental impacts.

“Our customers in the polyurethane markets face unique challenges, including the need for customized, yet sustainable solutions for any application,” said Podesta. “At BASF, we create the chemistry that helps our customers convert challenges into solutions.”

The new Polyurethane website is designed to offer easy navigation, and rewards visitors with a wealth of information and download-able tools to help solve unmet needs. The site also contains a newsroom area for the latest press releases and articles that appear in industry publications.

About BASF Polyurethanes
BASF is the leading supplier of Polyurethane Solutions for systems, specialties and PU basic products. With its global network of 38 polyurethane system houses and its comprehensive product and service portfolio, BASF is the preferred partner of its customers in many industries. The BASF brand “Polyurethane Solutions” represents over 40 years of experience of the market and technology leadership for Polyurethane Systems.

In the extremely service-oriented business of polyurethane systems and specialties, reliable PU experience and competence are crucial. Through its system house network, BASF provides fast local support, from technical service and sales to production and marketing during the development of customized solutions. With its world-scale plants, BASF secures its leading market position in the production of polyurethane basic products in all regions of the world.

Polyurethanes make life more comfortable, safer and more pleasant while helping to save energy sustainably. They contribute towards improved insulation of buildings and more attractive, lightweight design of cars. Producers of shoes, mattresses and household goods as well as sports equipment use the unique advantages of polyurethanes provided with the knowledge and expertise of the polyurethane experts of BASF world-wide.

BASF – The Chemical Company
BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 16,000 employees in North America, and had sales of $20 billion in 2011. For more information about BASF’s North American operations, visit

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success, social responsibility and environmental protection. Through science and innovation we enable our customers in almost all industries to meet the current and future needs of society. Our products and system solutions contribute to conserving resources, ensuring healthy food and nutrition and helping to improve the quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF posted sales of about €73.5 billion in 2011 and had more than 111,000 employees as of the end of the year. Further information on BASF is available on the Internet at

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Stacey L. Russell
Visit website